Know your customer base – customer analysis

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If you have already performed the basic analysis, or after trying these three methods, it may be a good idea to take it a step further and try decile analysis, segmentation analysis, etc. Know your customer base – customer analysis Customer analysis is a method of analysis used to understand customer demographics. Before conducting the analysis, think about what your company wants to know, such as the customer's age, gender, and place of residence, and organize the data in a way that makes it easier to analyze what you want to know.


Customer analysis often involves organizing data on bosnia and herzegovina telegram database members who have purchased products based on their past purchasing history. Let's take a look at Figure [1]. Customer analysis: Age and gender of members who have purchased products What can be inferred from Figure [1] When comparing by age group, as shown in ①, the products are mainly purchased by people in their 40s to 60s. Furthermore, as shown in ②, we can see that there are more male buyers than female buyers in the 40s to 60s age group.


Looking at the ratio of ②, it has the lowest ratio of the total, which shows that the number of female buyers in their 60s is the smallest. Issues and effective solutions that can be seen from here The number of male buyers between the ages of 40 and 60 is not as large as the difference with other age groups. On the other hand, the number of female buyers in their 60s is low, so it may be possible to increase the number of buyers by conducting promotions aimed at women in their 60s.