Digital marketing strategies to attract customers

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An expert in the field talks about how good digital marketing strategies can increase sales, as well as build customer loyalty and expand the number of customers.
Digital marketing strategies for promoting products and services in the digital environment are increasingly used by physical and e-commerce companies.

“I understand digital marketing as a set of strategies used on free online platforms, which we call 'organic' and paid media, with ads on search engines and social networks”

According to the expert, digital marketing expands the customer base, increases sales conversion and builds digital authority.

One of these digital marketing strategies, which is bank data very profitable, is Search Engine Optimization ( SEO ), which consists of using keywords to place the company's page in the top positions of search engine results, such as Google, Yahoo and Bing.

Whoever creates a website with a good positioning has an advantage over their competitors, since a good ranking on Google brings more traffic and, consequently, more sales of products and services.

“All media are important for digital marketing planning, but SEO ends up standing out most of the time for bringing the exact audience of that company”.

In other words, the strategy targets customers who are actively seeking products or services like the company's.

The expert explains that SEO is a different strategy, as the customer comes to the company and not the company comes to the customer.

“An interesting case that stands out is the keyword: 'SEO price'.
When this is searched on Google, we notice that this keyword is in position zero.

At any given time we receive hundreds of emails from potential clients interested in the services the agency offers.

Our traffic is very high, with an average of 15 thousand daily visits”, recalled the specialist.

But once you attract more customers, it’s important to keep them.

Therefore, another strategy used in digital marketing is relationship marketing, whose main objective is to build loyalty among the customers that the company already has.

“Relationship Marketing is a digital marketing strategy that aims to create a long-term relationship with customers.

Rather than simply encouraging a single sale, it strengthens brand-customer loyalty through communication and the provision of excellent products.”

According to the expert, research shows that gaining a new customer is five times more expensive than retaining the interest of someone who has already purchased from the company. Furthermore, satisfied customers recommend the company's products and services to other people.