Why automate your sales processes with Marketing Cloud?

ayshakhatun3113 · Post by **ayshakhatun3113** » Wed Jan 29, 2025 3:53 am

I often find myself in the position (and challenge) of answering the big question that every company asks itself before making an investment in Marketing Cloud: "How many sales will it bring me?" And it's totally understandable. If I were you, I would ask myself the same thing.

What I mean is that I understand the effort companies make when they decide to invest in a technology they are not familiar with. And this is precisely what my article is about. I am going to try to answer (my answer) this question by focusing on what I consider to be the three main reasons for choosing Salesforce Marketing Cloud as a Marketing Automation tool.

First, a little context
First of all, a little background about me.

More than 10 years working in Digital Marketing departments for end clients and consultancies.
2 years of complete immersion in Marketing Cloud (Marketing Automation tool). And enjoyed it.
That's me. I said "a little context." Now let's get down to business.

When I talk about Marketing Automation, I mean viber data the automation of tasks such as personalized multi-channel communications, audience segmentation, real-time user behavior tracking, real-time reporting and data analysis.

And I have seen the before and after. I mean before tools like Marketing Cloud existed that could automate all of this. And trust me when I say that the after is much better.

Now yes, I get to the point.
I am a company in the real estate sector. I have been in the market for a few years. I have a track record, a presence at a national or local level, a CRM with a significant base of clients and leads. But I feel that I can do more. I want to grow more.

I have a Sales-Marketing department, I am present on Social Networks and my recruitment is a mix of word of mouth, cold calling and advertising both online and offline. But I see that my investment does not translate into sales. I do not get the expected results. And sometimes I do not even know how to measure them.