Personalized ads not only engage users more effectively canada whatsapp mobile phone number list in the long run, but they also tend to build brand loyalty much faster. Measuring Generated Leads One of the biggest advantages of conversion tracking is that it gives you a quick idea of the success of an ad campaign.
If an ad generates , clicks and only results in purchases, the conversion rate will obviously be very low at %. Ad servers track these conversions in real time, which helps you figure out which part of the campaign needs to be changed. Understanding where quality leads are coming from helps optimize future campaigns.
For example, an ad server might note that existing leads from LinkedIn convert % more than those from Facebook, which directs more budget to the most productive channels. This type of feedback can contribute to a significant increase in ROAS. Ad Servers in CRO Conversion Rate Optimization Now let's discuss how ad servers affect conversion rate optimization.
