I want to know how to attract customers for startups
What is your startup's digital marketing strategy?
What are the key points of a startup's digital marketing strategy?
For startups that lack both budgets and recognition, attracting customers is a major challenge. Even
if you have created a product or service that you are confident in, it will not lead to revenue unless it spreads to the world.
This article explains "customer attraction methods and digital marketing strategies for startup companies."
It explains cost-effective measures and key points for success , so it is recommended for startup managers who are struggling to attract customers.
In the early stages of a startup, you don't aim to increase awareness, but rather focus on approaching the visible layer who is likely to become your company's customers.
With limited resources, you don't have the luxury of taking malta business email list measures for the potential layer.
In order to accurately identify the visible layer, it is important to clearly define your target.
If you want to make money quickly as a startup, read on to the end.
table of contents
How to attract customers at each stage for startup companies
Digital Marketing Strategies for Startups
Focus on your target audience only
Utilize inside sales
Non-paid initiatives will also be implemented in parallel.
Speed up the PDCA cycle
Key points of digital marketing strategy for startups
Understand your strengths that are not available to your competitors
Determine the implementation period and budget
Utilize programmatic advertising
Outsourcing digital marketing is also one of the startup strategies
How to choose when outsourcing your digital marketing strategy
Increase revenue with digital marketing strategies for startups!
How to attract customers at each stage for startup companies
A woman shouting into a megaphone how to attract customers for her startup
In the early stages of a startup, cash flow is tight, so focus on measures that are effective even with a low budget.
As your budget becomes more flexible, you will be able to take on medium- to long-term measures and new measures.
In the later phases of a startup, you will focus on approaches to potential customers in order to increase awareness.
- Business Stage the purpose How to attract customers
seed The stage where you focus on approaching those who are likely to become customers and
focus on measures that can be implemented with a low budget Referrals from acquaintances and existing customers, listing ads (Google), press releases, SNS posts, etc.
Early This is the stage where we are gradually expanding the ways to attract customers in order to increase the number of customers.
As we have more room in the budget, we will also implement medium- to long-term measures. Methods used in the seed stage: listing ads (Google, Microsoft), SNS ads, SEO strategies, seminars and webinars, exhibitions, paper direct mail, telephone sales, form sales, etc.
Middle This is the stage where we expand measures that were effective based on the results of PMF verification.
We will try measures that have not been implemented so far.
We will also implement measures for potential users. Display advertising (Google, Yahoo!), article advertising, YouTube advertising, taxi advertising, transportation advertising (taxis, trains, stations), event hosting
Later This is the stage where we will focus on measures aimed at potential customers in order to further increase awareness. We
will allocate our budget to achieve greater results. TV commercials, book publishing, outdoor advertising, business conference hosting
The effectiveness of listing ads varies depending on the delivery method.
In the seed stage, when you want to approach as many potential customers as possible, Google Ads, which has an overwhelming market share, is effective.
In the later stages of a startup when revenue begins to be generated, you will switch to display ads (content-linked ads) that can approach a wider range of potential customers.
Digital Marketing Strategies for Startups
Digital Marketing Strategy Funnel
The basis for a startup's digital marketing strategy is to start with cost-effective measures.
Specifically, keep the following four points in mind:
Approach only your target
Utilize inside sales
Non-chargeable measures will also be implemented in parallel
Speed up the PDCA cycle
It is assumed that the basics of digital marketing strategy, such as market selection and target setting, have been completed. This
will provide a detailed explanation of the strategy for startups in the early stages, immediately after their product or service is completed.
Focus on your target audience only
In the early stages of a startup, resources are limited, so the basic strategy is to approach only those who are likely to directly lead to sales.
There is no need for measures to gain widespread recognition, and it is important to reliably acquire customers, even if they are small in number .
To ensure that you capture the desired demographic, you need to clearly define your target. If your targeting is unclear, you will
end up approaching more people outside of your target demographic, which will waste resources. Think about appeals that will hit the "persona (customer image)"
you envisioned when developing your product or service .
It is also effective to provide appropriate "personalized information (such as new products and coupons)" to existing customers .
By encouraging repeat purchases, you can expect to increase purchase frequency and purchase unit price.
