Another objective of content marketing is to create original content that can be adapted to the various social networks to be shared by users. This goes hand in hand with good distribution of the material, taking advantage of the benefits offered by the main digital platforms.
Promotion is essential. You need to have a presence on the major social media platforms such as Facebook, Twitter, Pinterest, Linkedin and Google+, to name a few.
It is essential to analyze the audience that expresses itself on social networks. You must also identify which of these brings better results for your business.
On the other hand, your website must be user-friendly and very fast: the user will soon abandon their intentions if they cannot easily find what they are looking for or have to wait for the content of your website to load.
Promotion on different social networks is essential for any #contentmarketing strategy
Creating shareable content doesn't mean being original, creative and fresh. You should explore options beyond text, that is, you can benefit from the resources offered by infographics, graphics and, mainly, video.
To achieve effective distribution of your content, you must be very clear about who you are doing it for, who your “buyer personas” are , otherwise all the content marketing objectives you set at the beginning of your project will be a failure.
The Content Marketing Cycle
This approach is understood in terms of a process, not a series of steps to be followed once and for all. The content marketing cycle implies that each step is related to the previous one.
Every moment is subject to constant review, so it would be a mistake to close the cycle and believe that it is over.
Changes and measurements lead to transforming the process, returning to the plan, reviewing creation and distribution to achieve improvements in conversions. From our point of view, this cycle consists of 4 stages:
1. Plan
You can't dedicate yourself to creating content and producing if you don't have a plan. This step involves setting goals, .
Then, to measure, it is necessary to maintain some reference to qualify the process as a success or failure to take into account what you need to improve.
Planning also means thinking about your target audience . It is key to define india whatsapp mobile phone number list the type of user you are going to aim your guns at when developing content.
At the same time, it is the right time to decide how much you are going to invest and in what. This is necessary to promote the brand with advertising , mainly on social networks.
Being clear about where you will direct your investments is directly related to the characteristics of your target audience.
2. Create
Every moment of this cycle is equally important, but the main difference in this approach is found at the time of creating the content .
You must produce with your audience's needs in mind . In addition, you must also design your content in the format required by the media you use.
Creating content involves a constant search to provide value to the client . It is not about invading them, but rather about the user accessing the message because it is really useful to them.
This is the creative stage, where a good team can develop, through its productions, the brand profile . The client is an active agent who selects what he wants to consume, which is why you must provide your audience with original material.
