Significantly increasing your team's productivity can have a huge impact on your daily work and greatly influence your long-term professional success.
The Science of Social Media podcast has examined the fascinating field of neuroscience and here is a detailed summary of the episode transcript.
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6 Ways to Optimize Productivity with Neuroscience
Perhaps each of these tips can be applied to any area or sector, but we know that the marketing area is one of the most demanding departments in terms of creative thinking and quick decision-making.
For this reason, we hope that this compilation will be useful for both team leaders and staff who are dedicated to solving multiple tasks on a daily basis .
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1. Dedicate yourself and work smart: don't complicate things
One of the core values is to work smart and not overcomplicate things .
When we talk about productivity and working smarter , we mean working on meaningful projects that have a big impact, not necessarily working more.
In the American Psychological Association ’s annual “Stress in America” survey , participants were asked to rate their ability to make healthy lifestyle choices, and the number one reason they cited that prevented them from making those healthy choices was a lack of dedication .
Many people believe their lives would improve if they could focus more on themselves: having more control over what they eat, when they save for retirement, and how they achieve their goals.
Luckily for us, by using neuroscience we can boost our dedication and therefore increase our productivity significantly.
2. Start your day with difficult tasks
There has been a lot of research on dedication and one of the pioneers in this area is Roy Baumeister .
Baumeister discovered that dedication actually works like a muscle : It can be strengthened with practice and fatigued with overuse. Dedication in the brain is fueled by glucose and must be replenished for it to function optimally.
Dedication and self-control are at their peak first thing in the morning , so this is the best time for you to take on the most difficult tasks of the day.
When creating your to-do list, make sure to set aside the morning for the most difficult tasks. This will help you start your day off on the right foot.
[Tweet “The brain is a muscle and we should use the first hours of the day for the most difficult tasks.”]
3. Add value and meaning to your work
A topic that comes up quite often when discussing the field of neuroscience is dopamine . Dopamine is a neurotransmitter , meaning it is released by nerve cells to send signals to other nerve cells.
There are different pathways or channels for dopamine . And one of them plays an important role in the motivational component of reward-motivated behavior.
In 2012, a team of scientists from Vanderbilt conducted a study in which they analyzed the brain patterns of people whom they described as “go-getters,” since they were willing to work hard to get their reward, and the other group of people whom they called “slackers,” since they were not as motivated to work hard.
Quoting the study, “The team found that seekers had higher levels of dopamine in the part of the brain associated with reward and motivation. And slackers had higher levels of dopamine in the part of the brain associated with emotions and risks.
