Organizations are increasingly aware of the need to enter digital platforms and create an online marketing strategy that determines the direction of the company. Often, individual actions are created in digital media, such as sending emails or opening profiles on social networks, which do not obtain the expected return.
However, the problem is that, most of the time, there is no roadmap to do it nor an objective that determines what we want to achieve. That is why it is important to create an online marketing strategy, a long-term plan that helps you work towards a specific goal.
Below is a summary of twelve of the necessary steps that you should take into account if you want to create an online marketing strategy in a simple way. A strategy that meets the needs of your organization.
1.- Identify your why, your identity
create an online marketing strategy
Define why you want to create a digital marketing algeria number screening strategy, establish your reasons, what you want to achieve, your motive for doing it. It all starts here.
This point is related to finding your organization's reason for being, what differentiates your brand, what are the values that define your work. As Simon Sinek explains in this TED Talk , one way to find yourself and your identity is to use his golden circle methodology.
It's about understanding leadership through examples . It can be inspiring to understand who you are and where you are.
2.- Create your brand story
create an online marketing strategy
Once you have identified your why, you can start working on your story, your line of work, the story that defines your company. You must define your editorial line and this must always be present in your digital strategy. Creating an effective brand story, authentic messages and attractive content will increase your awareness and engagement with a large part of your users.
You need to have a brand story that people care about. This is often done through the brand promise story, each organization’s statement about how what you offer influences users.
So answer this question: What is your organization's brand promise? What is your story? Remember that it's important to have a clear, creative story that users will like.
3.- Define your goals
smart goals
Goals must be achievable and measurable in the short and long term to determine whether what was planned has worked out well or not. Starting a strategy without having determined what you want to achieve makes no sense.
Remember that objectives must be SMART . That is, your goals must be specific, measurable, achievable, relevant and time-limited. Identify your main objectives, write them down, repeat them over and over again until you are 100% convinced. They are the foundations that will guide the strategy.
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