We live in a digital age, surrounded by an endless number of applications and information that help us solve many things. Nowadays, we can also use mobile devices to do market research. We are on our phones all day, or using a tablet connected to the Internet, which makes it easy for us to have at hand a multitude of data that we can learn and share.
Companies have detected this area of opportunity and so has market research, by taking advantage of the facilities and benefits of using mobile devices to understand customer needs and stay in touch with consumers.
I invite you to read: Mobile Web : Myths and realities of the influence of devices
For example, in addition to conducting an online survey that can be answered on a cell phone or tablet, you can also use mobile devices to do more in-depth market research, obtaining qualitative data , through constant interaction, in real time, using this type of tool.
Mobile devices for market research with just one click!
You don't have to spend time observing your establishment or filling out a form by hand. You can deal with a customer's complaint that gives you feedback via an app and deal with it right away, before they leave the establishment.
You can even receive photos and videos from your customers, ask and answer brazil phone number questions instantly. You will be given the data you need to conduct your research, solve the problem and achieve customer satisfaction. The advantage is that they will be responding in real time, they will not forget anything and the feedback will be more productive.
Learn how mobile apps can help businesses.
Using mobile devices to conduct market research has its advantages, one of which is that it allows participants to respond at their own pace. You can run an online survey and let your respondents answer, for example, in their free time, in the place they want, and at the time that suits them best. I can assure you that you will be giving them a better experience by doing so.
I recommend you read: Mobile market research : Learn about the challenges involved .
Share your surveys through social networks
Imagine that you provide a good experience to your customers and they share it on social media. Word of mouth is the best recommendation. But just as they can share good comments, they could share bad experiences with your brand, product or service.
On our platform you can create online surveys and share them on social networks like Facebook, Twitter and LinkedIn . Take advantage of how easy it is to use mobile devices to conduct market research. Don't forget that people are eager to share content, to be heard. It's an excellent option!
I recommend you also read: Facebook Survey. Conduct research on social networks
Conduct your surveys offline too
Don't you think it's always important to keep your surveys and the responses at hand? With QuestionPro you can do it in Offline mode as well. Collect your survey responses even when you're not connected. The data is collected and stored locally, so you can synchronize it later.
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