Research shows that for any market research project, you can expect a 40% response rate if you do it via mobile devices. This percentage will continue to increase. The question then becomes, what do we know about who responds via cell phones and tablets, and are we going to take them into account when sampling for our mobile research ?
First, those who take an online survey via mobile device are thought to be less likely to actually complete the surveys they start. Depending on the source cited, mobile respondents are 2.6 to 4.0 times more likely to abandon a survey before it is completed. Grow your survey response rate .
Tips for your mobile research
Designing a mobile-optimized survey can help reduce this rate, but it is advisable to sample mobile respondents if you want a balanced sample.
Consider oversampling by a ratio of 3:1 for mobile respondents compared to desktop or tablet respondents. How to determine the sample size for market research?
Speeding is another behavior to look for in mobile research. There is conflicting sri lanka phone number evidence regarding completion time for mobile respondents. Some sources report that mobile respondents will complete their surveys in less time than desktop or tablet respondents.
Other authors suggest otherwise. The question then becomes: Does a faster response time mean less quality data? If you are asking for immediate reactions or measuring attitudes on familiar topics, then speed is fine. However, in other cases speed may be an indication that the instructions were not read well.
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