Are you looking for a job or looking to hire someone in a sector related to content marketing , content strategy or content marketing strategy ? Do these terms appear regularly in the articles you read or in the conversations you have? If so, you should know that these confusing Terms in Content Marketing, can lead to bad business decisions
For the sake of your business or career, if you work or want to work in this sector, you must understand and appreciate the differences and similarities between these confusing Terms in Content Marketing, and use them accurately.
For example, search for job postings for: content strategist . You’ll find dozens of them. In the job description, you’ll likely see a list of tasks related to writing, editing, and publishing content . And while that’s a great description of what many content marketers do , it doesn’t fit what content strategists do.
Where is the difference?
Content marketing strategy is contained within content strategy. Let's start by denmark whatsapp mobile phone number list clarifying the difference between these two confusing terms in Content Marketing:
Content strategy is part of user experience (UX). A person in that role considers an organization’s content and determines how that content influences people’s experiences with the brand. Content strategists must bring cohesion to all of the company’s content. Content strategy is equivalent to an overarching strategy.
Content marketing strategy deals specifically with content marketing. Content marketing strategists determine what content will build the customer base by helping people make decisions or solve problems at various points in their experience with the brand.
Content strategy
Content marketing strategy
Goals
Plan to create and distribute useful and usable content throughout the company
Plan to create and distribute useful content that attracts and engages the target audience
Key tools
Audits, workflows, tone of voice, style guidelines, content models
Editorial calendars, market segmentation, plans for different channels
Types of content
All types of content appropriate for all audiences and recipient purposes across all departments that create and manage content (customer-facing content, related to the company's products and services)
Blog posts, articles, white papers, e-books, infographics, videos, podcasts, social media posts, newsletters (content focused on helping people without necessarily mentioning the company's products or services)
Results
Efficient processes, good user experience, well-managed content throughout the company
Efficient processes, good user experience, well-managed content from a content marketing perspective
How content marketing fits into different roles
Since content marketing strategy falls under content strategy, does that mean that marketing people should report their actions to the content strategist? Typically not. In most organizations, the content strategist and the content marketing team report to different departments , even if they sit next to each other within the same project team. Content marketers typically report to the marketing team , while content strategists report to the UX team.
