Today, the topic makes a lot of sense for you who have a business, who are a professional and are thinking about your positioning as a professional.
Because it summarizes the essence of what your business’s value proposition is.
And when we talk about copy, we are thinking a lot about the copy strategy , and how it leverages a marketing structure . It also helps you to break down what does and what doesn't make sense for your positioning.
When we talk about value proposition, we are talking a lot about positioning, but for those who have doubts, let's be a little more specific here.
We can summarize it as the differential of your product, your brand or your service.
More than that, the value proposition is what you offer lebanon whatsapp number database to the market that people are willing to pay for.
If someone is willing to put their hand in their pocket for what you deliver, it means you are managing to capture value from the market.
If you are capturing value from the market, it is because you are delivering value to the market. The value proposition serves a great purpose as a line of differentiation. When we talk about brand, we are talking about attention space.
When a brand is relevant, it occupies a space of attention, of much greater perception in the minds of consumers, because there is an affinity, a prior knowledge. An understanding that they will find a value that they have already had access to.
This helps you differentiate yourself, why does your value proposition make sense, and not that of your competitor? If you look at it literally, it seems like it's the same.
Why do you choose to buy a certain piece of clothing over another? When you consider branding issues, why do you hire one company over another?
In theory, they are in the same segment, they provide and solve the same problem, and they deliver the same value proposition.
The value proposition is the starting point for a positioning that reinforces your brand. You will build your brand and it will strengthen it over time.
How to create a value proposition?
There are several ways to do this. We have a path that summarizes the three main pillars when we talk about a value proposition, which is what you offer as a benefit, which is what solves the problem, such as customer jobs , or jobs to be done , which is what you solve for the customer.
When I say resolve, I don't just mean a functional, utilitarian issue. It can also be a social, status or even emotional issue.
It's interesting to think that there is a lot of indulgent consumption. That question of "I deserve this". I buy a certain food, order delivery or buy clothes. This is also a customer job.
To map, it is important to understand the customer's perspective, a reverse perspective. It doesn't make sense to look at it from your perspective, which is why it is so important to get closer to your audience.
The audience reflects the pain points, goals and expectations. And you, as a business, as a professional, have to understand this path in order to position your value proposition.
When we talk about the customer's vision, it is about the same aspect, but we have to understand the following: you generate some gains and solve some problems for your customer based on what you offer.
Marketing
It makes a lot of sense to understand the role of marketing in this process, a strategy that makes sense even to nurture your copies .
So that your positioning is not static. Your value proposition needs to develop. It has to mature and improve over time. These are the businesses that can deliver value in a relevant way.
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