This sentence reveals that a word goes beyond its simple expression: it gains strength when it awakens understanding in those who hear it.
As a salesperson, your role is to master the use of words as tools of influence and action.
But it’s not just about choosing random words. It’s about building persuasive language that’s tailored to your audience’s profile.
Therefore, when applying the words we will present here, do so strategically and intentionally.
Why are words important in sales?
Research from Columbia Business School suggests that a culture's language can directly influence how consumers perceive and evaluate products, as well as impact their purchasing decisions.
In other words, words are true tools of action austria phone number database to convey the correct message to your customers.
Therefore, knowing how to use them effectively and in a targeted way can bring incredible results.
After all, there's no point in having an interesting, quality product if you don't know how to talk/write about it in a way that captivates and convinces the consumer.
Therefore, below we will discuss 15 catchy words for sales and how to use them intelligently in your sales strategies .
Catchy words for sales
Discover now the keywords for online sales that will transform the language of your business, making it much more impactful.
First, keep in mind that some of these expressions may create specific expectations about the product or service. Therefore, it is essential to use them transparently and ensure that all promises are fulfilled.
1. Free
In the famous experiment mentioned by Dan Ariely in Predictably Irrational, students were given the option of buying a Lindt truffle for 26 cents or a Hershey's Kiss for 1 cent.
The choice was balanced: 40% opted for the truffle and 40% for the Kiss. However, when both prices were reduced by 1 cent, making the Hershey's Kiss free, 90% of participants chose the Kiss.
Even though the relative value difference remained the same, the power of the word 'free' has drastically altered purchasing behavior.
Therefore, free trials, or even some complementary product that comes as a bonus with certain purchases, can be great options.
Remember, however, to use the word in moderation, choosing carefully the offers that make sense to apply it.
Guru Tip: How to Increase Online Sales2. You
One of the most engaging words in marketing is “you.” Using it creates a direct connection with the consumer, making them feel more involved with the message.
Including the word “you” in ads can increase attention and response rates, as the consumer feels the message is personalized to them.
3. Customer name
According to a Linkdex survey , 70% of consumers prefer more personalization when making a purchase. Therefore, using the customer's name in campaigns has a personal and attractive effect.
This makes it more likely that they will develop a stronger emotional connection, which can lead to higher repurchase and recommendation rates.
4. Exclusive
The word “exclusive” awakens the principle of scarcity.
When a product or service is perceived as exclusive or limited access, it generates a sense of urgency and high value.
This makes consumers feel like they need to act quickly to avoid missing out on a unique opportunity.
5. Save
“Save” is a word that speaks directly to the rational desires of consumers.
Messages that emphasize savings and financial benefits, such as “save money,” tend to increase conversions, especially during times of economic uncertainty.
When people feel like they are making a smart choice and saving money, they are more inclined to buy.
6. Consensus
In the B2B universe, the word “consensus” carries significant weight. It represents the idea that every successful sale is the result of a mutual understanding between your company and the customer, where both parties benefit and have their needs met.
This word conveys a sense of partnership and cooperation, creating a perception of balance and security in the process.
By using it, you highlight that the commercial relationship is based on common interests and the construction of a joint solution, which strengthens trust and commitment between the parties.
7. Warranty
Offering a guarantee significantly increases customer confidence at the time of purchase.
It acts in the brain as a safety mechanism, reducing the fear of “losing out”.
The idea that the purchase is guaranteed makes the customer feel that they are taking less risk, because if they are not satisfied, they can activate the guarantee and avoid losses.
This feeling of protection helps eliminate objections and facilitates the purchasing decision, making the process more comfortable and safe for the consumer.
8. Now
The word “now” is one of the most effective words for creating a sense of urgency in sales. By using it, you encourage the customer to act immediately, avoiding procrastination.
It awakens the idea of a unique opportunity or an action that needs to be taken in the present, which can increase the conversion rate.
Terms like “buy now” or “get started now” communicate an immediate need while also conveying a quick solution to the customer’s problem or desire.
This helps speed up decision making and drive sales more effectively.
9. Fast
The word “fast” conveys efficiency and agility, characteristics highly valued by consumers.
It suggests that the customer can get what they want immediately, whether it be the solution to a problem or the delivery of a product or service.
Using terms like “quick response,” “quick delivery,” or “quick results” reinforces the idea that your customer’s time is important and that you are ready to serve them efficiently.
10. Amazing
The notion of being beyond common sense generates intense expectations in the customer.
It is no wonder that, in literature and cinema, heroes like the “Incredible Hulk” are often portrayed in this way.
This representation suggests that something extraordinary is about to happen. So, by using expressions such as “incredible method”, “incredible results” or “incredible solutions”, you not only capture the customer’s attention, but also instigate their curiosity and expectation.
11. New
In the article “ The Brain-Transforming Magic of Novel Experiences ,” by Gabriella Paiella, a statement by cognitive scientist Laurie Santos is cited: “There is a connection between novelty and happiness. Novel stimuli activate regions of the brain associated with rewards.”
Thus, we understand that the word “new” evokes expectations of innovative results.
However, many people struggle with new things; according to data from G2, “63% prefer existing products, while only 21% buy new products immediately.”
To deal with this, it is important to combine the novelty strategy with other approaches, such as customer testimonials and satisfaction guarantees, to provide security and comfort when exploring the new.
12. Special
The word “special” evokes exclusivity and singular value.
When something is described as special, it conveys the idea that it stands out from the crowd, sparking genuine interest in the customer.
This term suggests that the product or service offers something that cannot be found anywhere else, providing a unique experience.
13. Avoid
The word “avoid” brings a warning, helping the customer to prevent errors or frustrations.
It generates a sense of care and protection, highlighting practical solutions to avoid problems.
However, it’s important to use it in a balanced way so that the message doesn’t come across as negative or scary. This way, you build trust and show that you’re ready to help the customer overcome challenges.
14. Opportunity
The word “opportunity” evokes the feeling of a unique and valuable chance that should not be wasted.
It suggests that the customer is facing a decisive moment where they can obtain something special or advantageous. By highlighting this idea, you encourage immediate action, inviting the customer to seize the moment before it passes.
15. Proven Results
The expression “proven results” conveys trust and credibility. It reinforces the idea that the product or service has already been tested and approved, generating security for the customer.
As Warren Buffett said:
“Risk comes from not knowing what you are doing.”
Proven results help alleviate this uncertainty and show that your solution is a safe and efficient choice.
Words not to use in sales
Knowing what to avoid is just as important as knowing the best sales practices. Check out a table below with words that can harm your strategy. And to help, we've provided the most effective replacements.
