Improve the loading speed of your landing pages

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Article updated 3 years ago by NewsMDirector
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Your landing pages suffer from a problem that can hinder your chances of getting conversions. Landing page loading speed is a major problem that is rarely addressed and can determine many aspects of your business.

A landing page that loads quickly is an attractive, direct and fast landing page . And this is how users understand it, as they demand increasingly more elaborate and faster pages. But how can you combine design needs with belarus whatsapp number data speed needs? We give you the keys to improve the loading speed of your landing pages:

TABLE OF CONTENTS
What elements define the slow loading speed of a landing page?
Tips to improve the loading speed of landing pages
Plugins to speed up
Improve your website hosting
Reduce the weight of images
Reduce the number of plugins
More appropriate design
Create landing pages more effectively
What elements define the slow loading speed of a landing page?
Although the reasons that can cause a landing page to load at a slower pace are very different, there are common key factors that can slow down the loading speed . Ideally, landing pages should load quickly and smoothly.

These are some of the elements that generate slow loading speed:

Image weight : A common mistake when designing a landing page is to use very heavy images. Ideally, you should use high-quality images, but with the lowest possible weight. Users do not demand large images or images with spectacular quality, but images that go well with the whole. Unless you have an image-based landing page (image studio, photographers, modeling agency, etc.), images are not the most important thing. For this reason, try to use JPG format instead of PNG or try to reduce the weight of the images so that the loading is optimized.
Too many plugins : Another common mistake is using too many plugins. While there are plugins that speed up loading, others put a lot of strain on your computer. If you have plugins installed that put a lot of strain on your Internet speed, loading speed will increase.
Too many design elements : Along with images, the general design of the landing page is sometimes accompanied by videos, colors and elements that increase the overall weight of the site. Excessive, overly baroque designs are generally the ones that slow down the loading of the website the most.
Bad hosting : The place where the website is hosted can be the reason for slow loading. A saturated hosting, or one that offers few guarantees, is what can hinder the fluidity of your landing page the most.
Tips to improve the loading speed of landing pages
It is possible to improve the loading speed of landing pages by following some very basic steps. So that you can also improve the loading speed of your landing pages, we give you some tips:

Plugins to speed up
WP-Smush

If you use WordPress, you may have come across numerous plugins that help speed up the loading of your page. Each of these plugins focuses on a specific aspect to reduce its impact on the loading speed of your landing page or website .

Thus, we can find plugins that act on:

Garbage that may have been left in the database.
Image size.
Size of all pages and articles (in the case of a website).
Widgets, speeding up loading speed.
Combine and compress JavaScript files and CSS stylesheets to save time and bandwidth.
Etc.
Choosing the plugin that solves or alleviates the problem you have encountered will be the main key. To do this, it is essential that you identify the source of the loading speed problem. Choose the plugin that helps you reduce the time and incorporate it into your website.

Improve your website hosting
Hosting is essential for your website's loading speed. Fast loading speed depends on having a hosting with enough space and fewer loading obstacles.

Hosting is usually shared, so the loading speed is slower. Websites have to adapt to the options available to them in order to publish content.

Ideally, hosting and servers should be private. This means paying more money, which can be complicated for small companies. However, for large companies it can be a large investment, but one that is affordable.