What you should do to take advantage of the visits your website receives: Conversion, the second phase of Inbound Market
Posted: Tue Dec 24, 2024 8:59 am
You're home alone on the weekend, just hanging out, and you decide to make something different to eat. However, you're not the greatest chef in your group. What do you do? Google it !
Your research led you to a cooking blog that taught you how to make a wonderful stewed beef jerky (it made me hungry). You made it, tried it, and it was delicious. Will you remember the name of the blog that taught you that in three days?
You may even remember what you Googled to get there. So if a friend asks you for a recommendation, you’ll say “Google it,” which may not take you to the same place you learned it.
Why did I tell you this story? It’s simple. I did it to show you how important it is to take advantage of all the traffic you bring to your website.
Let's suppose that in your experience, on that same website, you had student database seen a button at the end of the blog with the text "Want to receive more recipes like this? Subscribe to our Newsletter here". Since you had a good experience, and learned something there, you would certainly be interested in it and leave your email .
[yikes-mailchimp form=”1″ title=”1″ submit=”Stay up to date with everything that happens here on the Blog.”]
Example of a Jornada Marketing Digital registration form.
When a user converts on a website, they are added to that website's contact list. Therefore, if the website offers some type of product or service, you can sell it to them through remarketing, with the relationship strategy, which we will discuss in the next post.
There are several ways to convert users into Leads, and create a list of people who are genuinely interested in what you deliver .
Read also: How to AB Test your website spending R$0: Case study with a 130.96% increase in conversion rate
Examples of how to convert users into Leads:
But first, be careful: Users only convert into Leads if you deliver something valuable to them , so it's important to understand who your Persona is and what type of content you should offer in exchange for this contact. For example, if the recipe were vegetarian, it might not appeal to you in the example at the beginning of the post.
Forms
They are the enablers of conversion. In order for visitors to become business opportunities (Leads), they need to leave their contact details so that the company can build the relationship . That's why we use registration forms. Remember to create common and dynamic forms. Be objective and simple, that is, don't ask for the CPF of a person who is reading an article about cake recipes, as this would make it harder to convert them and make them give up.
Calls-to-Action
CTAs, or Calls to Action, are one of the most decisive points in user conversion . This is where you will awaken your user's desire to purchase the content you are offering in exchange for their contact information. Therefore, think carefully about what type of call-to-action button you are going to add. A simple “Sign up” might work, but it is much more difficult for a user to give up converting when they read “Sign up and receive the e-book with definitive tips for losing weight fast!”, right?!
Conversion phase in Inbound Marketing
Simple Call-to-Action Example
Landing Pages
User landing pages. When you produce exclusive content, or some special material that goes beyond what your blog offers on a daily basis, it is a good idea to create a subdomain on your website specifically for that product . This capture page, as it is also called, is used solely and exclusively to offer content in exchange for relevant material . See this example from Resultados Digitais . The page serves only to deliver the content, without pushing any of the company's products or services.
Landing Pages usually offer e-books, documents, podcasts, exclusive tips or any information that really adds value to your user . Remember to focus on just one thing per Landing Page, because according to the book The Art of Choice , too many options hinder people's choices, and a larger number of offers attracts more traffic, but it is only with a smaller number of offers that there are more sales.
Right, Rodrigo. Now that I have the contact I can send an email selling my product, right? WRONG!
According to a survey by Marketing Sherpa , around 72% of newly captured leads are not yet ready to buy . Let's go back to the example from the beginning: if you signed up to receive more recipes and then receive an email the next day with a meat menu from the blog to buy online, the chances of you becoming repulsed by that site are quite high.
Therefore, the Inbound Marketing process doesn’t end here. After attracting traffic and converting users into potential customers, you must engage with them and create demand to generate sales .
Don't despair. This process doesn't happen with one Lead at a time, in which case it would be completely unfeasible. When we complete the cycle, you will understand how this process happens full time and with hundreds of users at the same time , generating, in the long term, a considerable increase in sales.
Your research led you to a cooking blog that taught you how to make a wonderful stewed beef jerky (it made me hungry). You made it, tried it, and it was delicious. Will you remember the name of the blog that taught you that in three days?
You may even remember what you Googled to get there. So if a friend asks you for a recommendation, you’ll say “Google it,” which may not take you to the same place you learned it.
Why did I tell you this story? It’s simple. I did it to show you how important it is to take advantage of all the traffic you bring to your website.
Let's suppose that in your experience, on that same website, you had student database seen a button at the end of the blog with the text "Want to receive more recipes like this? Subscribe to our Newsletter here". Since you had a good experience, and learned something there, you would certainly be interested in it and leave your email .
[yikes-mailchimp form=”1″ title=”1″ submit=”Stay up to date with everything that happens here on the Blog.”]
Example of a Jornada Marketing Digital registration form.
When a user converts on a website, they are added to that website's contact list. Therefore, if the website offers some type of product or service, you can sell it to them through remarketing, with the relationship strategy, which we will discuss in the next post.
There are several ways to convert users into Leads, and create a list of people who are genuinely interested in what you deliver .
Read also: How to AB Test your website spending R$0: Case study with a 130.96% increase in conversion rate
Examples of how to convert users into Leads:
But first, be careful: Users only convert into Leads if you deliver something valuable to them , so it's important to understand who your Persona is and what type of content you should offer in exchange for this contact. For example, if the recipe were vegetarian, it might not appeal to you in the example at the beginning of the post.
Forms
They are the enablers of conversion. In order for visitors to become business opportunities (Leads), they need to leave their contact details so that the company can build the relationship . That's why we use registration forms. Remember to create common and dynamic forms. Be objective and simple, that is, don't ask for the CPF of a person who is reading an article about cake recipes, as this would make it harder to convert them and make them give up.
Calls-to-Action
CTAs, or Calls to Action, are one of the most decisive points in user conversion . This is where you will awaken your user's desire to purchase the content you are offering in exchange for their contact information. Therefore, think carefully about what type of call-to-action button you are going to add. A simple “Sign up” might work, but it is much more difficult for a user to give up converting when they read “Sign up and receive the e-book with definitive tips for losing weight fast!”, right?!
Conversion phase in Inbound Marketing
Simple Call-to-Action Example
Landing Pages
User landing pages. When you produce exclusive content, or some special material that goes beyond what your blog offers on a daily basis, it is a good idea to create a subdomain on your website specifically for that product . This capture page, as it is also called, is used solely and exclusively to offer content in exchange for relevant material . See this example from Resultados Digitais . The page serves only to deliver the content, without pushing any of the company's products or services.
Landing Pages usually offer e-books, documents, podcasts, exclusive tips or any information that really adds value to your user . Remember to focus on just one thing per Landing Page, because according to the book The Art of Choice , too many options hinder people's choices, and a larger number of offers attracts more traffic, but it is only with a smaller number of offers that there are more sales.
Right, Rodrigo. Now that I have the contact I can send an email selling my product, right? WRONG!
According to a survey by Marketing Sherpa , around 72% of newly captured leads are not yet ready to buy . Let's go back to the example from the beginning: if you signed up to receive more recipes and then receive an email the next day with a meat menu from the blog to buy online, the chances of you becoming repulsed by that site are quite high.
Therefore, the Inbound Marketing process doesn’t end here. After attracting traffic and converting users into potential customers, you must engage with them and create demand to generate sales .
Don't despair. This process doesn't happen with one Lead at a time, in which case it would be completely unfeasible. When we complete the cycle, you will understand how this process happens full time and with hundreds of users at the same time , generating, in the long term, a considerable increase in sales.