Content Marketing: Examples to Build Loyalty Articles
Posted: Tue Dec 24, 2024 6:25 am
Guides, newsletters, posts, videos, images, ebooks, downloadable PDFs, stories: these are all examples of online content creation used in a content marketing strategy. This means only one thing: we all produce content. There are billions of contents. There is a very high competition inherent in writing web content. Don't cry: there is a solution. When quantity is so redundant you must always play on quality . Your skill lies in creating specific content, to give added value to your people. To do this, you must know your customers well and therefore define your ideal Buyer Personas .
Good content has at least one of these characteristics: It's useful it's funny inspires a change it excites. If it doesn’t have one, stop. Think. Rethink your content marketing strategies. A little extra memo: respect your users' belize whatsapp number data privacy and their opt-in and opt-out choices . The rules require it, but so does common sense: what do you do when you receive an intrusive telemarketing call, or a newsletter that just doesn't interest you? Oh yes. Your users would too. Examples of content to build loyalty Factory Communication Post-sales content strategy You have courted your contact throughout the sales funnel (purchase journey).
Little by little he told you things about himself: his searches, the pages of the site he liked the most, the products he browsed, the ones he left in the cart . In the end he was convinced and purchased. From a simple Lead he became a Customer. In doing so, he provided you with other data: personal and billing data, of course, but also an implicit declaration on what he may need in the future and on the purchasing methods he prefers. He has already spent time and money to be with you and you have spent energy and budget to convert him from a lead to a customer.
Good content has at least one of these characteristics: It's useful it's funny inspires a change it excites. If it doesn’t have one, stop. Think. Rethink your content marketing strategies. A little extra memo: respect your users' belize whatsapp number data privacy and their opt-in and opt-out choices . The rules require it, but so does common sense: what do you do when you receive an intrusive telemarketing call, or a newsletter that just doesn't interest you? Oh yes. Your users would too. Examples of content to build loyalty Factory Communication Post-sales content strategy You have courted your contact throughout the sales funnel (purchase journey).
Little by little he told you things about himself: his searches, the pages of the site he liked the most, the products he browsed, the ones he left in the cart . In the end he was convinced and purchased. From a simple Lead he became a Customer. In doing so, he provided you with other data: personal and billing data, of course, but also an implicit declaration on what he may need in the future and on the purchasing methods he prefers. He has already spent time and money to be with you and you have spent energy and budget to convert him from a lead to a customer.