The causes of this were thought to be a lack of content
Posted: Mon Dec 23, 2024 8:42 am
We were able to achieve results such as timely updates using HubSpot CMS, and our branding strategy also had a major impact.
In addition, the introduction of HubSpot has enabled us to use MA and CMS, and has also enabled collaboration between the marketing and sales departments, which have become key points.
Failure Case 1: Construction Machinery Manufacturer "Company C"
So far we have presented some success stories, but we will also present some failure stories.
As an example of failure, we will explain the case of construction nepal mobile number list machinery manufacturer Company C. Currently, the site is mainly focused on product catalog information, and there is a lack of content that can help solve customer issues.
Furthermore, the site design and navigation are complex, and there were problems with insufficient verification of usability.
In addition, the company was slow to make use of SNS and email newsletters, which are active ways of disseminating information, and as a result, the number of site visitors was growing slowly.
Issues and problems that can be seen from this include a high site bounce rate and difficulties in acquiring new business.
Therefore, it is considered necessary to improve content and update it more frequently in the future.
Possible causes include a lack of content, low usability, and a lack of channels
. Issues and problems that can be derived from this include sluggish sales acquisition from the website and the loss of marketing leads.
In addition, the introduction of HubSpot has enabled us to use MA and CMS, and has also enabled collaboration between the marketing and sales departments, which have become key points.
Failure Case 1: Construction Machinery Manufacturer "Company C"
So far we have presented some success stories, but we will also present some failure stories.
As an example of failure, we will explain the case of construction nepal mobile number list machinery manufacturer Company C. Currently, the site is mainly focused on product catalog information, and there is a lack of content that can help solve customer issues.
Furthermore, the site design and navigation are complex, and there were problems with insufficient verification of usability.
In addition, the company was slow to make use of SNS and email newsletters, which are active ways of disseminating information, and as a result, the number of site visitors was growing slowly.
Issues and problems that can be seen from this include a high site bounce rate and difficulties in acquiring new business.
Therefore, it is considered necessary to improve content and update it more frequently in the future.
Possible causes include a lack of content, low usability, and a lack of channels
. Issues and problems that can be derived from this include sluggish sales acquisition from the website and the loss of marketing leads.