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Posted: Mon Dec 23, 2024 6:51 am
The Ins and Outs of Pardot and Salesforce Integration - Getting integration right is crucial because it’s all about the data flow between Pardot (Account Engagement) and Sales Cloud. This is step one in being confident accurate data will appear in Data Cloud.
How to Manage & Clean Your Pardot Database - Pardot is the ‘filter’ for your data in Sales Cloud so the cleaner the Pardot database is, the cleaner your CRM data will be and subsequently, the prettier your Data Cloud reports and insights will be. Take a look at how you should be keeping on top of your Pardot database.
Understanding Pardot and Salesforce Sync Behaviours - Top tip: Only the fields and prospects that are syncing with Salesforce will appear in Data Cloud. In other words, if you have prospects that exist solely in country code usa phone number Pardot these will not show in Data Cloud. It’s unlike B2B Marketing Analytics which can see these prospects. So, if you don’t want data to show in Data Cloud, keep it Pardot-only!
The Beginner’s Guide to Pardot Field Definitions - I am throwing this blog in here in case you are unaware of the definitions of certain fields. This blog covers it all so it could be quite a useful skim read!
10 Tips for Organising Your Pardot Account [INFOGRAPHIC] - For you visual folk out there, we run through the 10 things you need to focus on to tidy up Pardot.
Why You Should Use Pardot Folders for Better Marketing - This isn’t directly impactful to Data Cloud but I personally think setting the right behaviours with good admin can lead to better data and results. So, using a strong folder hierarchy in Pardot and setting campaigns up in a structured way can help you further down the line.
Recommended interactive tools:
Quick Pardot Health Check - Seven quick questions to sense-check some of the core functionality in Pardot. We use dynamic content to send you a tailored answer here, it’s pretty cool.
Pardot Naming Convention Builder - Structure is everything. We built a really simple naming convention builder so you can copy and paste the values into Pardot. You do not need to fill in a form to use this, it’s completely free of strings.
Campaigns & campaign hierarchy
Campaigns unlock return on investment (ROI) figures and provide a clear analysis of the effectiveness of a marketing activity. It is really key to get this right if you want to access valuable insights that lead to revenue.
Recommended blogs:
A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution - This is a really comprehensive article detailing how you collect data and bring it across into the Sales Cloud platform for usage with analytics. These principles are really key and will help you in your Data Cloud journey.
Pardot Connected Campaigns - Most clients have Connected Campaigns enabled at this point but if you do not, or you do not have a clear method to the madness then you need to read this article. Campaign alignment between the systems is a must.
Pardot Campaigns Quick Audit: Visualising the System - How do you even audit your campaigns? Good question, here’s how.
Campaign Influence: How MarCloud Uses Pardot - We quite literally tell you how we run our own Pardot instance. This is to help you see the art of the possible and you can take what we do and adapt it into your own approach. Lots to learn here!
Supercharge Campaigns: Connect Pardot & Advertising Studio - If you have Pardot and Ad Studio, you can connect the two. Even better, you can use all of the data as part of this integration and power Data Cloud. This is slightly advanced so definitely reach out to us if you want a hand connecting the dots.
Data compliance
Recommended blogs:
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How to Manage & Clean Your Pardot Database - Pardot is the ‘filter’ for your data in Sales Cloud so the cleaner the Pardot database is, the cleaner your CRM data will be and subsequently, the prettier your Data Cloud reports and insights will be. Take a look at how you should be keeping on top of your Pardot database.
Understanding Pardot and Salesforce Sync Behaviours - Top tip: Only the fields and prospects that are syncing with Salesforce will appear in Data Cloud. In other words, if you have prospects that exist solely in country code usa phone number Pardot these will not show in Data Cloud. It’s unlike B2B Marketing Analytics which can see these prospects. So, if you don’t want data to show in Data Cloud, keep it Pardot-only!
The Beginner’s Guide to Pardot Field Definitions - I am throwing this blog in here in case you are unaware of the definitions of certain fields. This blog covers it all so it could be quite a useful skim read!
10 Tips for Organising Your Pardot Account [INFOGRAPHIC] - For you visual folk out there, we run through the 10 things you need to focus on to tidy up Pardot.
Why You Should Use Pardot Folders for Better Marketing - This isn’t directly impactful to Data Cloud but I personally think setting the right behaviours with good admin can lead to better data and results. So, using a strong folder hierarchy in Pardot and setting campaigns up in a structured way can help you further down the line.
Recommended interactive tools:
Quick Pardot Health Check - Seven quick questions to sense-check some of the core functionality in Pardot. We use dynamic content to send you a tailored answer here, it’s pretty cool.
Pardot Naming Convention Builder - Structure is everything. We built a really simple naming convention builder so you can copy and paste the values into Pardot. You do not need to fill in a form to use this, it’s completely free of strings.
Campaigns & campaign hierarchy
Campaigns unlock return on investment (ROI) figures and provide a clear analysis of the effectiveness of a marketing activity. It is really key to get this right if you want to access valuable insights that lead to revenue.
Recommended blogs:
A Complete Guide to Pardot Campaign Reporting & Multi-Touch Attribution - This is a really comprehensive article detailing how you collect data and bring it across into the Sales Cloud platform for usage with analytics. These principles are really key and will help you in your Data Cloud journey.
Pardot Connected Campaigns - Most clients have Connected Campaigns enabled at this point but if you do not, or you do not have a clear method to the madness then you need to read this article. Campaign alignment between the systems is a must.
Pardot Campaigns Quick Audit: Visualising the System - How do you even audit your campaigns? Good question, here’s how.
Campaign Influence: How MarCloud Uses Pardot - We quite literally tell you how we run our own Pardot instance. This is to help you see the art of the possible and you can take what we do and adapt it into your own approach. Lots to learn here!
Supercharge Campaigns: Connect Pardot & Advertising Studio - If you have Pardot and Ad Studio, you can connect the two. Even better, you can use all of the data as part of this integration and power Data Cloud. This is slightly advanced so definitely reach out to us if you want a hand connecting the dots.
Data compliance
Recommended blogs:
g in