IDecorative building materials manufacturer: Successfully attracting potential customers through social media
Sangetsu Co., Ltd. is a company known as the top brand in interior materials, handling a wide range of interior materials such as wallpaper, flooring, curtains, and upholstery. The challenge they faced was finding new customers for their large-format ceramic tile products.
"GARZAS Large Ceramic Slab" is a decorative building material. The mobile phone number greece strength of this product is that it can be offered in a wide variety of variations to meet diverse needs and to propose interior spaces with rich design. In order to generate new customers, we introduced the SNS "Pinterest", which was used by 250 million people per month at the time, to appeal to the appeal of the product and to provide a touch point for the target interior designers and architects.
In addition to the visual appeal, we created a design that carefully conveys information, with separate pages for the functionality unique to large ceramic tiles, the story leading up to their development, product information, installation examples, and interviews. Furthermore, by seamlessly transitioning to the product details page on the web, we were able to attract more users who were unfamiliar with GARZAS to the site.
Each SNS platform has different user demographics and usage scenarios. In the case of Sangetsu, they first gained a deeper understanding of their target audience and then selected an SNS that would allow them to utilize the strengths of their products, even in a B2B setting. By making good use of the way they presented text, photos, and videos, they were able to discover a new customer base and acquire a large number of potential customers.
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