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Are You Aligned?while There Are Many Ways To Keep Sales And Marketing Teams Aligned, The Key Connector Is A Shared Set Of Well-defined Buyer Personas Based Not Only On The Information Collected And Observed By Sales And Marketing But Through Customer Interviews.how Do You Assess Sales And Marketing Alignment In Your Organization? Is The Buyer The Arbiter Of Its Effectiveness? Use The Comments Area Below To Share Your Insights Or Suggestions.handpicked Related Content:your Audience Is Not The Same As Your Marketing Databasehow To Get Sales And Marketing In The Same Kitchencontent Marketing And Sales Alignment: Bridging The Gap [new Research]grow And Improve Your Content Development Processes With Expert Insight And Tips Gained At Contenttech Summit Aug.

- Register Today!cover Image By Joseph Kalinowski/content taiwan mobile number digits Marketing Institutedennis Shiaodennis Shiaodennis Is The Founder Of Bb Marketing Agency Attention Retention And Organizer Of The Bay Area Content Marketing Meetup. He Curates A Marketing-relatedCorner That Comes Out Every Other Friday. Feel Free To Reach Out To Dennis On Twitter @dshiao.explore Cmi Brandscontent Marketing Worldmarketing Analytics & Data Sciencecontent Marketing Universitycontent Marketing Awardschief Content Officerwork With Usadvertise/sponsorrequest Consulting Servicessubmit An Articleshare/republishpost A Job/find A Joblearn About Cmiour Storyour Teamwhat Is Content Marketing?contact Usjoin The Communitylinkedininstagramfacebookyoutubeslackiklldmikwhoissourcerankkpinsummary Reportdiagnosisdensityn/athis Cta Is Related To The Content, Uses Strong Verbs (E.

G., Download, Learn) And Is Enticing To Click Because It’s Larger Than The Surrounding Text, Bolded, And In Color.according To A Hubspot Study, This Anchor Text Cta (A Single Line Of Text Linked In The Content) Rakes In % To % Of Leads From Posts Where It Appears. And, It Works Better When It Shows Up At Various Points In The Content, Not Just At The End.bottom Line: As You Can See, A Compelling, Clickable Cta Does A Lot Of Work For A High-performing Content Piece.