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Marketing Departments Often Employ Multiple Vendors To Create Content, Independently Working In Their Own Ways. This Content Can Be Vastly Different. That Means You Cannot Mix-and-match Content To Provide Personalized Experiences. Silos Also Exist Among Different Departments Within The Enterprise.to Deliver Personalized Content Experiences At Scale, You Need To Focus On The Content First. – Val Swisher, Ceo, Content Rules Inc.if You Throw Expensive New Tools At The Same Crappy #content, You End Up With Expensive Crappy Content, Says @valswisher Via @cmicontent.

#contenttechshare On Xhandpicked Related Content: A Small taiwan leaks telegram Amount Of Data Can Do It For Bb Personalization Plan For Nowteams Often Waste Time, Energy, And Resources When They Don’t Plan Ahead At The Beginning Of The Content Production Process.you Use Case, But If You Shoot A Video Knowing It Will Also Be Edited For Social Media, Advertising, And Emails, Think About How You Plan That Shoot Accordingly. Those Are The Kinds Of Decisions That Will Save You Time And Money Later – No Reshoots Necessary.

– Zontee Hou, Co-lead, Consulting, Convince & Convertteams Waste Resources When They Don’t Plan At The Beginning Of The #content Production Process, Says @zonteehou Via @cmicontent. #contenttechshare On Xhandpicked Related Content: How To Define A Workflow That Keeps Content Production On Track Think About The Quick And Cheapunfortunately, Too Often Content Teams Prioritize Speed And Price Leading To Content That Feels Cheap Or Slapped Together. This Leads To Either Questioning Why The Content Has Fallen Flat Or Relying Heavily On Paid Promotion Just To Reach Engagement Goals.