A very common mistake about email lists
Posted: Wed Dec 04, 2024 3:13 am
Many companies that are just starting out in the world of email marketing – and even some that are more experienced – have a great immediate desire to bring more traffic to their stores through email marketing campaigns. This is natural and even positive. All stores really french polynesia business email list need to bring more and more traffic through email marketing.
The problem is that when these stores look at the size of their lists, they realize that it is not possible to bring in the desired traffic immediately . And then many of them “despair” and make a very common mistake when it comes to email lists. They often follow one of these paths:
1) They buy or rent lists from someone;
or
2) They decide to use an old list that they have or that a friend has. This list is usually from another website that no longer exists or is made up of people who contacted the company to ask questions through the website. Or, it is made up of people who made contact at events, fairs, etc.
Well, either of these two choices is terrible. We need to recap a basic concept, which is opt-in . Do you know what opt-in is? Opt-in is the conscious and voluntary option that a person makes to receive emails from a specific person or company. Opt-in is extremely essential for building high-performance lists.
The first case, which is the decision to buy or rent lists, you may have already heard that it is not recommended, but I still feel obliged to reinforce: it is not worth it . Even if you bring a few more visits to the site, you will be talking to a vast majority of people who have no interest in what you sell and who will feel uncomfortable receiving an advertisement that they did not request. Not to mention that complaints and marking the email as spam will seriously harm your reputation for future mailings.
But let’s focus more on the second choice, because it’s a “less obvious” mistake. Yes, this is a mistake too, even though most people don’t think so. If you have a list of people who were customers of another website you had, you might think: “Oh, these people are interested in the product, so I can use this list”. That’s not true! Remember: People attach themselves emotionally to brands and the experiences they’ve had with the brand, not to the product. That’s why you shouldn’t send emails to this type of list . Likewise, people who contacted you at an event didn’t ask to receive promotional emails, even though they might have some interest in your product.
Specifically for contacts gathered at events, one alternative is to send these people an email requesting permission. In this email, you will inform them that you made contact with this person at the event and ask them in a very personal way if they would like to receive your regular content. If they accept, then you can start communicating.
By following these steps, you will be following opt-in policies correctly, you won’t have any deliverability issues in the future, and you won’t bother anyone. Just a tip!
Also read this article: E-commerce Challenges: How to Calculate ROI.
The problem is that when these stores look at the size of their lists, they realize that it is not possible to bring in the desired traffic immediately . And then many of them “despair” and make a very common mistake when it comes to email lists. They often follow one of these paths:
1) They buy or rent lists from someone;
or
2) They decide to use an old list that they have or that a friend has. This list is usually from another website that no longer exists or is made up of people who contacted the company to ask questions through the website. Or, it is made up of people who made contact at events, fairs, etc.
Well, either of these two choices is terrible. We need to recap a basic concept, which is opt-in . Do you know what opt-in is? Opt-in is the conscious and voluntary option that a person makes to receive emails from a specific person or company. Opt-in is extremely essential for building high-performance lists.
The first case, which is the decision to buy or rent lists, you may have already heard that it is not recommended, but I still feel obliged to reinforce: it is not worth it . Even if you bring a few more visits to the site, you will be talking to a vast majority of people who have no interest in what you sell and who will feel uncomfortable receiving an advertisement that they did not request. Not to mention that complaints and marking the email as spam will seriously harm your reputation for future mailings.
But let’s focus more on the second choice, because it’s a “less obvious” mistake. Yes, this is a mistake too, even though most people don’t think so. If you have a list of people who were customers of another website you had, you might think: “Oh, these people are interested in the product, so I can use this list”. That’s not true! Remember: People attach themselves emotionally to brands and the experiences they’ve had with the brand, not to the product. That’s why you shouldn’t send emails to this type of list . Likewise, people who contacted you at an event didn’t ask to receive promotional emails, even though they might have some interest in your product.
Specifically for contacts gathered at events, one alternative is to send these people an email requesting permission. In this email, you will inform them that you made contact with this person at the event and ask them in a very personal way if they would like to receive your regular content. If they accept, then you can start communicating.
By following these steps, you will be following opt-in policies correctly, you won’t have any deliverability issues in the future, and you won’t bother anyone. Just a tip!
Also read this article: E-commerce Challenges: How to Calculate ROI.