Collaboration : We may be forced to adjust prices so we need to ensure our profitability. One way to do this is to collaborate with the client and have them “do their part”. For example, create invoices and upload them to our billing software .
Standardization : trying to australia email list create a framework for action will make our work easier and will also increase the profitability of the firm. This does not mean offering less quality, but rather clearly defining and communicating what we do.
Our service offering has three dimensions:
What do we do? List of services.
How do we do it? What needs do we cover?
Who do we do it for? The market
Answering these questions will help us design a service offering that meets the needs and interests of a specific profile.
However, this will not help us differentiate ourselves from the competition. The key is in how we do it; that is, what other needs we cover . This is what breaks the commodity within the sector and what makes a client choose us, regardless of the price.
A service offering that addresses these three axes is designed to provide value to the customer, which will help us sell more.
In this sense, it is very important to work on the areas of specialization and the technical capabilities of the firm . These are elements that differentiate us and that, if communicated well, position us as a reference. One way to do this is through success stories, since these generate memories in the minds of potential clients.
