Having a Blog Helps
Posted: Sun Dec 22, 2024 5:29 am
); geo-independent - without mentioning geolocation (however, the search engine still takes into account the user's geolocation to provide him with more relevant information). It is easier to get to the top of the search results using geo-dependent types of queries. But geo-independent ones can attract more traffic and customers. search query russian whatsapp options By seasonality Some types of search words and phrases, like products or services, are tied to a certain time of year, while others are not: seasonal: “SUP board rental”, “buy a swimsuit”, “snowmobiles” and others; off-season: "furniture", "plumbing", "online electronics store", etc. You can constantly promote non-seasonal keywords and phrases and evenly distribute the budget.
But with seasonal ones it is more difficult: you need to determine the periods of activity of the target audience and expand the steps for promotion during this time. In other seasons, you can reduce activity, SEO and advertising costs, since you will not be able to get a lot of traffic and orders in any case. By length and number of words in the query There are single-word and multi-word search queries. Single-word queries almost always have high competition and frequency (unless it is a brand name), while multi-word queries, especially long ones, have lower competition and frequency.
Accordingly, it is easier and cheaper to promote them. Roughly speaking, to get into the top 3 Google Search results for the query "iPhone", you need to invest a huge amount of time and money, although such a result will be unlikely. But for the phrase "buy iPhone 15 in Kyiv in the Yabko online store" you can take the first line of the search results without any difficulties. types of search queries By relevance and usefulness for the user The classification of search queries by relevance and usefulness involves dividing them into three main categories: hot - reflect a person’s firm intention to buy a product or use a service; warm - reflect interest, but not yet complete readiness to purchase; cold - informational, not containing a commercial component.
But with seasonal ones it is more difficult: you need to determine the periods of activity of the target audience and expand the steps for promotion during this time. In other seasons, you can reduce activity, SEO and advertising costs, since you will not be able to get a lot of traffic and orders in any case. By length and number of words in the query There are single-word and multi-word search queries. Single-word queries almost always have high competition and frequency (unless it is a brand name), while multi-word queries, especially long ones, have lower competition and frequency.
Accordingly, it is easier and cheaper to promote them. Roughly speaking, to get into the top 3 Google Search results for the query "iPhone", you need to invest a huge amount of time and money, although such a result will be unlikely. But for the phrase "buy iPhone 15 in Kyiv in the Yabko online store" you can take the first line of the search results without any difficulties. types of search queries By relevance and usefulness for the user The classification of search queries by relevance and usefulness involves dividing them into three main categories: hot - reflect a person’s firm intention to buy a product or use a service; warm - reflect interest, but not yet complete readiness to purchase; cold - informational, not containing a commercial component.