Statistics Figures Digital Marketing Colombia 2021
Posted: Sun Dec 22, 2024 3:37 am
Below I share with you the Digital Marketing Statistics Figures Colombia 2021WhatsApp Data
from the We Are Social study.
This study clearly shows the evolution of digitalization in Colombia and how it has escalated in terms of digital market penetration in different scenarios.
Analysis of Statistics Figures on Digital Marketing in Colombia 2021.
[slideshare id=242511576&doc=datareportal20210209gd100digital2021colombiajanuary2021v01-210210072636]
We highlight the most relevant points of the study Digital Marketing Statistics Figures Colombia 2021.
Population of 51 million people with 69% Internet penetration and 119% mobile connections.
Mobile connections grew by 1.4% compared to 2020 and social media users increased by 11%
The average age of the population is 31 years old and this is reflected in digital consumption.
98% of people have a Smartphone and 76% have a PC or laptop.
The average time spent on the Internet is 10 hours and 7 minutes per day. A high figure considering that in 2020 it was less than 6 hours.
Web traffic is now 52% on mobile devices, surpassing traffic from desktop devices.
99% of the audience logs on to YouTube at least once a week and 42.3% are already listening to podcasts.
The dominant audience on Social Media is 24 to 35 years old with 15.6%
YouTube is the most used social platform and the growth of Linkedin and Tik Tok is notable.
Ecommerce Analysis Digital Marketing Statistics Colombia 2021.
87% have searched for a product on the internet in the last year.
66% of users use e-commerce and product sales apps.
67% of users made online purchases in 2020.
20% of users already make payments through mobile wallets, Apple Pay, Movii,
Food sales reached a record high of 60% of orders.
from the We Are Social study.
This study clearly shows the evolution of digitalization in Colombia and how it has escalated in terms of digital market penetration in different scenarios.
Analysis of Statistics Figures on Digital Marketing in Colombia 2021.
[slideshare id=242511576&doc=datareportal20210209gd100digital2021colombiajanuary2021v01-210210072636]
We highlight the most relevant points of the study Digital Marketing Statistics Figures Colombia 2021.
Population of 51 million people with 69% Internet penetration and 119% mobile connections.
Mobile connections grew by 1.4% compared to 2020 and social media users increased by 11%
The average age of the population is 31 years old and this is reflected in digital consumption.
98% of people have a Smartphone and 76% have a PC or laptop.
The average time spent on the Internet is 10 hours and 7 minutes per day. A high figure considering that in 2020 it was less than 6 hours.
Web traffic is now 52% on mobile devices, surpassing traffic from desktop devices.
99% of the audience logs on to YouTube at least once a week and 42.3% are already listening to podcasts.
The dominant audience on Social Media is 24 to 35 years old with 15.6%
YouTube is the most used social platform and the growth of Linkedin and Tik Tok is notable.
Ecommerce Analysis Digital Marketing Statistics Colombia 2021.
87% have searched for a product on the internet in the last year.
66% of users use e-commerce and product sales apps.
67% of users made online purchases in 2020.
20% of users already make payments through mobile wallets, Apple Pay, Movii,
Food sales reached a record high of 60% of orders.