. Launch and monitoring

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In the tool you have chosen, it will be time to choose the way in which you want your campaign to be launched. In this sense, you will have to select both the audience you want to impact (and which you have alrea philippines whatsapp number facebook dy made clear previously) as well as more technical aspects related to the budget, the bidding model, the campaign period and the frequency of appearance.



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Once you have launched the campaign and established how you want the tool to optimize it, it is time to wait and let the strategy take its course. But even if this type of advertising works autonomously, it will be important for a professional to review it periodically to see if changes are necessary.

As you generate performance data, it will also be important for your team to analyze it to draw insights and apply them to future campaigns.







Success stories: how programmatic marketing has optimized campaigns


Audi
Audi used programmatic marketing to launch a new vehicle model. The goal was to launch a campaign that would impact those people who had already visited its website. To do this, it created more than 6,000 variations of the same ad and implemented a car configurator on its website so that users could design the car of their dream