Customers have a budget to pay for a product or servic philippines whatsapp number e that meets a specific need. This means that the price of this product or service must be related to the type of customer you want to reach .
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Finally, as we have already highlighted, email is a totally versatile tool, since in essence it is simply a communication channel to tell the user what we want. In the next section we will see how we can adapt email to different phases of the customer journey.
The role of email marketing in the conversion funnel
The conversion funnel is a very useful tool to visualize the different stages that a customer goes through, from the moment they first detect a need related to our brand until they become a loyal customer. In each of them, we will use email in different ways to achieve our objectives.
TOFU or "top of the funnel" phase
This is the first contact , when the user has just detected a need and is looking for a way to respond to it.
To attract users at this stage, we must of
