5 Web Design Ideas to Help Convert More Leads [Updated 2022]
Posted: Thu Dec 19, 2024 3:45 am
In the age of the Internet, your company's website is your storefront. Its aesthetic appeal is just as important as that of its brick-and-mortar counterparts.
According to one study , it only takes users a mind-boggling 50 milliseconds to form an opinion about your business based on your website.
Another hard-to-believe statistic says that retailers lose $1.73 billion in sales each year due to poorly optimized websites.
Clearly, any digital business that hopes to have a stable footing must focus heavily on its website conversion rates. And in an era where customer experience reigns supreme, quality website design can be a rare differentiating factor.
Why is web design important for converting leads?
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So how exactly is your business affected by your website design? To c level or decision maker email list answer that question, we’ve prepared some more statistics. Take a look:
48% of Internet users believe that a website's design is the most important factor when it comes to determining the credibility of an online business.
38% of people will choose to stop using a website that has an unattractive design.
If given only 15 minutes to spend on the Internet, 59% of users would rather browse aesthetically pleasing content than something simplistic.
If statistics aren't your thing, here are some clear reasons why you should prioritize website design in your quest for better conversions, in no particular order:
You only get one first impression — In most cases, your website will be the first point of contact between you and your potential customers. Therefore, it will have a huge impact on how newcomers perceive your brand as a whole. If you don’t want your bounce rates to increase, we suggest you put in the effort to build an attractive website .
Good design will boost your SEO — Search engine crawling algorithms use design elements to index web pages. One of the most cost-effective ways to get traffic , and ultimately conversions, is to use SEO-friendly design to rank higher on Google and other search engines and attract organic traffic.
A well-made website promotes trust — Online customers don’t tend to trust poorly designed sites. This is no surprise; if you think about it, you’ve probably abandoned a website or two due to shady-looking design practices. On the other hand, creating a site that competently presents your brand’s message and vision will compel visitors to explore, creating more conversion opportunities.
Keeps your business competitive — Your competitors, at least the ones you should be concerned about
, are probably already taking full advantage of their impeccably designed websites. If you don’t enter this battle, you’ll lose out on a lot of potential customers.
Your marketing campaigns will perform better — Memorable web design and marketing campaigns go hand in hand. If a visitor lands on your site, no matter what marketing channel brought them there, they are probably considering making a purchase. Your website should push them down that path instead of turning them away. To do this, you need to have expertly designed web pages and a consistent brand identity.
5 Ideas to Use in Your Web Design to Improve Conversion Rates
We asked experts from a custom web design company for some specific design ideas you can use to turn your website into a real conversion machine. You can check out five of them in this article below. However, if you are just starting out with website building, you can learn how to build a website from scratch.
1. Keep your brand consistent
Your brand has a huge influence on how your audience connects with you. This is true whether you are a B2B SaaS startup or a new mom who decided to start a blog and share her experiences as a young mother.
Regardless of your intentions, your industry, and your niche, well-presented and consistent branding will help you tell a story that connects the right audience with your products.
If you want your business to appear authentic and engaging, you need to make sure your website matches this brand narrative. That’s why it’s vital to keep your online branding strategies consistent with your web design.
balazs-ketyi-FeuEg-8XlA8-unsplash
To standardize your brand, you should place your logo strategically throughout your site, along with messaging that presents your goals and advertises your services/products in the best possible way. This will help your website visitors understand your brand values and associate them with your company’s visual identity.
Building your brand online can significantly improve your site’s organic SEO ranking. This is because, as we mentioned above, search engines use algorithms to crawl through your site and use the information found there to guide searchers on their way.
Unless you make it clear what you do and who you are, it will be difficult for Google to find the right audience to recommend your site. Here are some other ways to get SEO results quickly.
Brand consistency helps build credibility, which in turn instills more trust, both in potential customers and in search engines.
2. Use contrasting colors to your advantage
Color has the power to influence a customer’s impression of your brand, but it can do more than that. Contrasting color schemes can help your message stick, especially when it comes to call-to-action buttons, which can be made more prominent with the right colors.
It goes without saying that your brand’s brand identity is closely tied to its colors, and your website should reflect that while also helping the most important components stand out.
Use the right colors to spark emotions in your potential customers. You can set the mood and convey a message with a powerful color combination, so choose colors that resonate with your brand.
However, for some people, contrast is about much more than just helping a website's call to action stand out. It can ensure that visually impaired people can interact with your website more easily. Making a website more accessible isn't just ethical; it ensures that your message is seen by more people, which can make a difference in the long run.
According to one study , it only takes users a mind-boggling 50 milliseconds to form an opinion about your business based on your website.
Another hard-to-believe statistic says that retailers lose $1.73 billion in sales each year due to poorly optimized websites.
Clearly, any digital business that hopes to have a stable footing must focus heavily on its website conversion rates. And in an era where customer experience reigns supreme, quality website design can be a rare differentiating factor.
Why is web design important for converting leads?
unnamed
So how exactly is your business affected by your website design? To c level or decision maker email list answer that question, we’ve prepared some more statistics. Take a look:
48% of Internet users believe that a website's design is the most important factor when it comes to determining the credibility of an online business.
38% of people will choose to stop using a website that has an unattractive design.
If given only 15 minutes to spend on the Internet, 59% of users would rather browse aesthetically pleasing content than something simplistic.
If statistics aren't your thing, here are some clear reasons why you should prioritize website design in your quest for better conversions, in no particular order:
You only get one first impression — In most cases, your website will be the first point of contact between you and your potential customers. Therefore, it will have a huge impact on how newcomers perceive your brand as a whole. If you don’t want your bounce rates to increase, we suggest you put in the effort to build an attractive website .
Good design will boost your SEO — Search engine crawling algorithms use design elements to index web pages. One of the most cost-effective ways to get traffic , and ultimately conversions, is to use SEO-friendly design to rank higher on Google and other search engines and attract organic traffic.
A well-made website promotes trust — Online customers don’t tend to trust poorly designed sites. This is no surprise; if you think about it, you’ve probably abandoned a website or two due to shady-looking design practices. On the other hand, creating a site that competently presents your brand’s message and vision will compel visitors to explore, creating more conversion opportunities.
Keeps your business competitive — Your competitors, at least the ones you should be concerned about
, are probably already taking full advantage of their impeccably designed websites. If you don’t enter this battle, you’ll lose out on a lot of potential customers.
Your marketing campaigns will perform better — Memorable web design and marketing campaigns go hand in hand. If a visitor lands on your site, no matter what marketing channel brought them there, they are probably considering making a purchase. Your website should push them down that path instead of turning them away. To do this, you need to have expertly designed web pages and a consistent brand identity.
5 Ideas to Use in Your Web Design to Improve Conversion Rates
We asked experts from a custom web design company for some specific design ideas you can use to turn your website into a real conversion machine. You can check out five of them in this article below. However, if you are just starting out with website building, you can learn how to build a website from scratch.
1. Keep your brand consistent
Your brand has a huge influence on how your audience connects with you. This is true whether you are a B2B SaaS startup or a new mom who decided to start a blog and share her experiences as a young mother.
Regardless of your intentions, your industry, and your niche, well-presented and consistent branding will help you tell a story that connects the right audience with your products.
If you want your business to appear authentic and engaging, you need to make sure your website matches this brand narrative. That’s why it’s vital to keep your online branding strategies consistent with your web design.
balazs-ketyi-FeuEg-8XlA8-unsplash
To standardize your brand, you should place your logo strategically throughout your site, along with messaging that presents your goals and advertises your services/products in the best possible way. This will help your website visitors understand your brand values and associate them with your company’s visual identity.
Building your brand online can significantly improve your site’s organic SEO ranking. This is because, as we mentioned above, search engines use algorithms to crawl through your site and use the information found there to guide searchers on their way.
Unless you make it clear what you do and who you are, it will be difficult for Google to find the right audience to recommend your site. Here are some other ways to get SEO results quickly.
Brand consistency helps build credibility, which in turn instills more trust, both in potential customers and in search engines.
2. Use contrasting colors to your advantage
Color has the power to influence a customer’s impression of your brand, but it can do more than that. Contrasting color schemes can help your message stick, especially when it comes to call-to-action buttons, which can be made more prominent with the right colors.
It goes without saying that your brand’s brand identity is closely tied to its colors, and your website should reflect that while also helping the most important components stand out.
Use the right colors to spark emotions in your potential customers. You can set the mood and convey a message with a powerful color combination, so choose colors that resonate with your brand.
However, for some people, contrast is about much more than just helping a website's call to action stand out. It can ensure that visually impaired people can interact with your website more easily. Making a website more accessible isn't just ethical; it ensures that your message is seen by more people, which can make a difference in the long run.