Real-World Freemium Conversion Rate indian whatsapp number list Examples We’ve talked a lot about Spotify, but they’re far from the only company using the freemium model. Here are a few more brands that are well-suited to profit from it. Zapier Different Workflow Automation Options You Can Do with Zapier There’s a big difference between the B2B and B2C freemium models. B2C companies have to appeal to the lowest common denominator, since anyone can potentially start using their product. However, B2B brands may have more complex systems and a longer onboarding process. This contrast means that B2B products have a little more flexibility.
Zapier works both ways. This allows businesses to link different programs into a chain of cause and effect. Something happens (like a user sending an email) that triggers an event (that action notifies a salesperson). The beauty of Zapier is that businesses don’t have to worry about silos or switching between apps. Everything is automated for a seamless experience. Zapier also has a freemium model that only allows for two-step “zaps.” While this feature is useful for some users, it’s limiting for businesses. It attracts customers to see how zaps work and encourages them to upgrade.
