After all, you won’t be able to retain or return a client if you don’t establish the reason for their dissatisfaction or departure. To do this, you need to have a history of interactions with a specific buyer in front of you.
Of course, if you have 2-3 clients, you can get by with an Excel table - there are few changes in the status of clients, everything remains clear even with a long history of interaction. However, if your business develops, the situation changes dramatically. There are so many nuances associated with specific clients that confusion and inconvenience arise. Labor costs associated with accounting and processing this data increase rapidly.
That is why we offer our customers the implementation of Bitrix24 CRM - in addition to tracking orders and sending commercial offers, there are also convenient tools for communicating with clients with a clear history of interactions.
In Bitrix24, you also have access to automation of task control and planning. This means that you will not only be able to track the history of interaction with "lost" clients, but also plan activities to retain or return them, and monitor the implementation of these activities.
Retargeting - reminding people about yourself with the help of media advertising
Successful Western companies spend up to 65% of their funds on usa people whatsapp number remarketing. We widely use the opportunity to show media advertising to users who previously visited the site and performed a certain target action. For example, we did this when promoting a fitness center and advertising children's parties .
Based on this successful experience, we also recommend that you do not forget about the interesting possibility of Yandex Display - there you can upload thousands of phones or emails of your clients and the system will start showing them banners with a given frequency, reminding them of your brand.
SMM — increasing customer loyalty
Social media promotion is an online marketing direction that allows you to significantly increase user loyalty and, therefore, works to retain them. According to a study by Sprout Social, 57% of people are more likely to buy a product from a company they follow on social networks.
If you periodically remind people about yourself, sharing useful content with users and promptly responding to their questions or suggestions, then you increase trust in your company.
Having an active community allows you to inform subscribers about new promotions and loyalty programs, gives you the opportunity to “stay in touch”, and become “closer” than competitors.
Develop and implement an SMM promotion strategy , and you will build a "line of defense" that will be difficult for competitors to break through! We will be happy to help with this.
