We are in our client’s brain, the place where all the information received and generated is accumulated and processed. More precisely, at a threshold: above it is the conscious, everything that is perceived, remembered and accepted as “what is allowed.”
At the bottom, unable to emerge, is the subconscious: your hidden desires, your forbidden impulses, the invisible part of the iceberg of your personality.
An extremely delicate territory for a marketing professional myanmar email list 175737 contact leads who only wants to position a product, don't you think? To be unseen, to say a message in a hidden way, to induce a choice without the perception that one is choosing, to walk the fine line between right and wrong like a tightrope walker in the air.
Today we will talk about subliminal advertising, a very powerful communication tool widely used in the business world that you should know and, above all, use very responsibly.
Let's dive into the sea of the unknown together. When our client wakes up, he probably won't remember anything!
The subliminal
It means "that which is below the threshold of consciousness. Said of a stimulus: that due to its weakness or brevity it is not consciously perceived, but it influences behavior."
There are basically two main lines of subliminal use in marketing and advertising. The right one and the wrong one. We could say that one is the force and the other is the dark side of the force.
The first refers simply to hidden messages and the second to hidden messages that stimulate questionable energies not accepted in our social order. This is why this topic carries with it a great deal of ethical discussion.
A brief history of subliminal advertising
Subliminal advertising originated in a very naive but dangerous way in 1957, when James Vicary included in a film two frames per second that said “Eat popcorn, Drink coca cola”. Apparently, this increased the sales of both products.
