The 4 essential points of email marketing deliverability
Posted: Tue Dec 03, 2024 10:50 am
The 4 essential points of email marketing deliverability
At Mittum , talking about email marketing deliverability is like talking about our daily bread. For a long time, the concept of deliverability is what sets us apart from the rest of the options on the email marketing market.
Oriol ChÃas, our CTO , already shared kiribati business email list this in an interview on this same blog, where he literally shared that one of the "pluses" of Mittum as a platform was " its ability to reach large volumes of users and do so with the best deliverability ratios ."
[tweetthis]The ability to deliver to large volumes of users is one of the best features of @mittum[/tweetthis]
Now, the goal today is not to talk to you excessively about Mittum, but to be able to expand a little more on the concept and context of email marketing deliverability.
Post Content
What really matters in email marketing deliverability
1) Technological requirements
2) Reputation of the shipping system
3) Database quality
4) Relevance of content
What really matters in email marketing deliverability
You see, we understand email marketing deliverability as the capacity of the newsletter and the sending tool itself to ensure that the email reaches where it needs to (that is, the users' inbox, of course!).
I'll tell you right away that it's not that simple ... there are several aspects that need to be managed behind email marketing deliverability. In other words, there are fundamental aspects surrounding deliverability for it to truly happen.
1) Technological requirements
The first point has to do directly with technology . Over the years, we have seen how the demand for email marketing deliverability has increased because today a newsletter has to overcome the parameters of Internet services or comply with the SPF and DKIM commandments , when before the challenge was simply to "reach the inbox."
2) Reputation of the shipping system
Email marketing deliverability, or rather, your campaigns' deliverability, also depends greatly on the reputation of the delivery system you use. In our case, the email deliverability of newsletters sent from Mittum has a considerable boost, thanks to the certification of IPs as " responsible deliveries " by the Return Path platform, an element that helps to improve delivery rates considerably.
3) Database quality
Another essential point of email marketing deliverability is the quality of the database or the sendings . A quality database will normally be clean of emails that have had soft and hard bounces, while at the same time these have been processed by a subscription to the list in a 100% reliable and organic way.
4) Relevance of content
Finally, this point is perhaps one of the least taken into account. Relevant content is proportional to generating openings and interaction with the database, which gives it a higher quality and therefore avoids harsh SPAM markings at all costs; hence, sending relevant content helps the mailing list to always remain active with your content.
As you can see, email marketing deliverability has its tricks . It's not for nothing that our tool is one of the best on the market; I encourage you to try it today and tell me if I'm right. See you next time.
At Mittum , talking about email marketing deliverability is like talking about our daily bread. For a long time, the concept of deliverability is what sets us apart from the rest of the options on the email marketing market.
Oriol ChÃas, our CTO , already shared kiribati business email list this in an interview on this same blog, where he literally shared that one of the "pluses" of Mittum as a platform was " its ability to reach large volumes of users and do so with the best deliverability ratios ."
[tweetthis]The ability to deliver to large volumes of users is one of the best features of @mittum[/tweetthis]
Now, the goal today is not to talk to you excessively about Mittum, but to be able to expand a little more on the concept and context of email marketing deliverability.
Post Content
What really matters in email marketing deliverability
1) Technological requirements
2) Reputation of the shipping system
3) Database quality
4) Relevance of content
What really matters in email marketing deliverability
You see, we understand email marketing deliverability as the capacity of the newsletter and the sending tool itself to ensure that the email reaches where it needs to (that is, the users' inbox, of course!).
I'll tell you right away that it's not that simple ... there are several aspects that need to be managed behind email marketing deliverability. In other words, there are fundamental aspects surrounding deliverability for it to truly happen.
1) Technological requirements
The first point has to do directly with technology . Over the years, we have seen how the demand for email marketing deliverability has increased because today a newsletter has to overcome the parameters of Internet services or comply with the SPF and DKIM commandments , when before the challenge was simply to "reach the inbox."
2) Reputation of the shipping system
Email marketing deliverability, or rather, your campaigns' deliverability, also depends greatly on the reputation of the delivery system you use. In our case, the email deliverability of newsletters sent from Mittum has a considerable boost, thanks to the certification of IPs as " responsible deliveries " by the Return Path platform, an element that helps to improve delivery rates considerably.
3) Database quality
Another essential point of email marketing deliverability is the quality of the database or the sendings . A quality database will normally be clean of emails that have had soft and hard bounces, while at the same time these have been processed by a subscription to the list in a 100% reliable and organic way.
4) Relevance of content
Finally, this point is perhaps one of the least taken into account. Relevant content is proportional to generating openings and interaction with the database, which gives it a higher quality and therefore avoids harsh SPAM markings at all costs; hence, sending relevant content helps the mailing list to always remain active with your content.
As you can see, email marketing deliverability has its tricks . It's not for nothing that our tool is one of the best on the market; I encourage you to try it today and tell me if I'm right. See you next time.