Product Marketing: How we brought this team to life at Rock and why you should consider creating one
Posted: Wed Dec 18, 2024 9:11 am
Alignment between teams and a focus on results are essential for a company's success. Learn how product marketing can help you achieve this scenario in your business and how we did it here at Rock!
Our team is constantly changing. This is very common in startups, by the way. I don't remember spending more than 3 months sitting in the same place.
And this is very important, it is exactly what makes this type of business grow so fast.
We adapt to changing needs in a short time and end up gaining a mexico email list 8 million contact leads lot of knowledge in this process, which can always be applied to try different things and discover new opportunities.
About a year and a half ago, we officially started the product sector within our marketing team, and I became a part of it.
But to be honest: I had no idea what that meant.
However, after some time, it is amazing how this new vision about Marketing and Rock has changed the way we do Marketing, analyze our results and promote our service.
I decided to tell you a little about this story so that you not only understand what the Product is, but also how this concept can be applied to your business.
It is important to note that here at Rock we work with a consultative sales model, more personalized and advising our clients.
While this is not the ideal scenario for Product Marketing, which focuses more on product testing actions, for example, we have been able to improve our processes a lot.
cta-marketing-teams
First of all: What is product marketing?
Product Marketing is a sector within Marketing, responsible for the intersection of 3 very important areas in any business: product, marketing and sales.
Some companies view Product Marketing in a different way — going a little further and taking care of the support processes — however, we are going to cover these 3 aspects that directly influence a person's decision-making when choosing your company.
Our team is constantly changing. This is very common in startups, by the way. I don't remember spending more than 3 months sitting in the same place.
And this is very important, it is exactly what makes this type of business grow so fast.
We adapt to changing needs in a short time and end up gaining a mexico email list 8 million contact leads lot of knowledge in this process, which can always be applied to try different things and discover new opportunities.
About a year and a half ago, we officially started the product sector within our marketing team, and I became a part of it.
But to be honest: I had no idea what that meant.
However, after some time, it is amazing how this new vision about Marketing and Rock has changed the way we do Marketing, analyze our results and promote our service.
I decided to tell you a little about this story so that you not only understand what the Product is, but also how this concept can be applied to your business.
It is important to note that here at Rock we work with a consultative sales model, more personalized and advising our clients.
While this is not the ideal scenario for Product Marketing, which focuses more on product testing actions, for example, we have been able to improve our processes a lot.
cta-marketing-teams
First of all: What is product marketing?
Product Marketing is a sector within Marketing, responsible for the intersection of 3 very important areas in any business: product, marketing and sales.
Some companies view Product Marketing in a different way — going a little further and taking care of the support processes — however, we are going to cover these 3 aspects that directly influence a person's decision-making when choosing your company.