Corporate Social Responsibility, more than just sustainability and fair trade policies
Posted: Wed Dec 18, 2024 8:35 am
Now that the London 2012 Olympic Games have come to an end, it is time, as they say, to take stock. It is not my aim to assess the opening and closing ceremonies, the quality of the television broadcast or the security of the Olympic venue. Rather, I would like to focus on a factor of great importance in such significant events with such a global impact: the image they project and the reputation they end up consolidating in the collective imagination.
There are still relatively few of us who pay attention to aspects such as the environment, human rights or social justice in relation to large-scale events such as the Games. But it is bc data india undoubtedly a growing trend , which may end up having negative consequences for the image of the flagship sporting event.
A few days after the Olympics ended, I read a report that said they were the first “sustainable” Olympics in history thanks to some “eco” practices: the use of (“Olympic”) biofuels, sustainable buildings and fair trade products in the Olympic Village. Three things that deserve our applause. A ten in CSR. Apparently.
Our image of these Games may change if we study other types of news that have been emerging during the Games:
Sponsors in question
In an article by Compromiso RSE they talk about the criticism that several of the main sponsors of the Olympic event have received: “they do not represent the values of the Games and use this platform as a tool to clean up their image ,” say the detractors.
You may also be interested in: EuroCloud Spain on World Internet and Telecommunications Day
McDonald's, which is also the driving force behind the biofuel initiative, has been criticised once again for promoting an unhealthy eating model. BP and the mining company Rio Tinto are considered to be highly polluting in their practices and are said to be in breach of workers' rights.
There are still relatively few of us who pay attention to aspects such as the environment, human rights or social justice in relation to large-scale events such as the Games. But it is bc data india undoubtedly a growing trend , which may end up having negative consequences for the image of the flagship sporting event.
A few days after the Olympics ended, I read a report that said they were the first “sustainable” Olympics in history thanks to some “eco” practices: the use of (“Olympic”) biofuels, sustainable buildings and fair trade products in the Olympic Village. Three things that deserve our applause. A ten in CSR. Apparently.
Our image of these Games may change if we study other types of news that have been emerging during the Games:
Sponsors in question
In an article by Compromiso RSE they talk about the criticism that several of the main sponsors of the Olympic event have received: “they do not represent the values of the Games and use this platform as a tool to clean up their image ,” say the detractors.
You may also be interested in: EuroCloud Spain on World Internet and Telecommunications Day
McDonald's, which is also the driving force behind the biofuel initiative, has been criticised once again for promoting an unhealthy eating model. BP and the mining company Rio Tinto are considered to be highly polluting in their practices and are said to be in breach of workers' rights.