The starting point can be a simple Optin contact list. The behavioral data from your emails can quickly identify your customers' preferences as long as this information is cross-referenced with other sources telegram number list such as billing or the loyalty program if it exists.
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The enrichment of this data is based, from a technical point of view, on work of standardization and continuous integration (aggregation) of new behavioral, declarative or third-party information (Data specialists). The basis of these operations is a data management platform generally represented by the acronym DMP (Data Management Platform).
The operating mode of a DMP uses CRM connectors that communicate in a simple and automated way with different data sources (ERP, social networks, FTP server, etc.). It will thus be possible to know the customer's journey and identify their preferences to better qualify their profile according to their tastes, their behaviors, on the different channels, with a view to creating and developing a relevant relationship.
In other words, a 360° vision of the customer's behavior will make it possible to understand their expectations, define audience profiles and adjust their communication, messages and targeting to deploy effective marketing campaigns and optimize ROI.
