By offering recurring delivery and adding additional benefits to the subscription (like discounts or extra items) Athletic Greens significantly increases the lifetime value of their customers.
Step 5: Don’t be afraid to rebrand when necessary
Chris Ashenden, the visionary behind Athletic Greens, number lookup mexico laid the foundation for the brand’s journey when he secured the athleticgreens.com domain name back on April 2nd, 2009.
In 2018, Chris initiated a rebrand, transforming the product into Athletic Greens Ultimate Daily. Then, in 2021, another pivotal rebranding effort occurred, resulting in the birth of AG1.
For those familiar with AG1 today, it might come as a surprise to see what the old website looked like (see below).
However, this should serve as a reminder that brands evolve over time. Launching with the most polished brand image from day one isn’t a prerequisite for success.
Step 6: Optimize your website for conversions
Driving traffic to your website is crucial, but converting that traffic into customers is where the real magic happens for an ecommerce store.
AG1 understands the importance of website optimization and has crafted a robust CRO strategy. Let’s take a look at how they do it.
