Six tips to improve your email open rates
Posted: Wed Dec 18, 2024 7:16 am
Have you ever wondered how many people in the world, across different countries and state borders, own a smartphone?
Approximately 6.29 billion! ( Statista )
Compared to the 8 billion people in the world ( United Nations ) that's a lot of people. This equates to around 6.29 billion people using smartphones to do a variety of tasks: online shopping, browsing social media, sending pictures to loved ones and of course checking their emails.
Of that number, around 1.7 million users check chief vp sales marketing officers email lists email on their mobile phones, as opposed to other devices.
If you break that number down by characteristics and behaviors of different generations, Gen X consumers make up 92% of all email users. Millennials are right behind Gen X, with 89% of them sending emails, while Gen Z makes up the third-largest group, with 85% using the service. (Source – MarketingProfs)
Not only do people use email to build personal connections, but a substantial 61% of consumers also favor brand communication via email. This is certainly positive news for your business.
So if these numbers seem so good for an email marketing move, why are email opens failing? What’s stopping your customers from reading your amazing marketing and product emails, if they regularly spend time on their devices?
What Really Causes Email Bounces?
Email marketing remains an essential part of any successful business strategy. However, it is not enough to simply send an email to your entire email subscriber list and hope for the best.
And you know what they say, False hope is a terrible thing, if it's the only thing keeping you alive, you'll be dead by dawn.
Statista data shows US consumers' preference for email as a means of contact from brands
You need to create emails that grab your audience's attention from the subject line to the call to action.
When you consider this, there are many factors at play that can affect email rates. In terms of bounce rates, here are some of the most common causes of email bounce rates:
Invalid email addresses – This is the most common cause of hard bounces. It can happen if you have typos in your email list or if you collect email addresses from untrusted sources.
Approximately 6.29 billion! ( Statista )
Compared to the 8 billion people in the world ( United Nations ) that's a lot of people. This equates to around 6.29 billion people using smartphones to do a variety of tasks: online shopping, browsing social media, sending pictures to loved ones and of course checking their emails.
Of that number, around 1.7 million users check chief vp sales marketing officers email lists email on their mobile phones, as opposed to other devices.
If you break that number down by characteristics and behaviors of different generations, Gen X consumers make up 92% of all email users. Millennials are right behind Gen X, with 89% of them sending emails, while Gen Z makes up the third-largest group, with 85% using the service. (Source – MarketingProfs)
Not only do people use email to build personal connections, but a substantial 61% of consumers also favor brand communication via email. This is certainly positive news for your business.
So if these numbers seem so good for an email marketing move, why are email opens failing? What’s stopping your customers from reading your amazing marketing and product emails, if they regularly spend time on their devices?
What Really Causes Email Bounces?
Email marketing remains an essential part of any successful business strategy. However, it is not enough to simply send an email to your entire email subscriber list and hope for the best.
And you know what they say, False hope is a terrible thing, if it's the only thing keeping you alive, you'll be dead by dawn.
Statista data shows US consumers' preference for email as a means of contact from brands
You need to create emails that grab your audience's attention from the subject line to the call to action.
When you consider this, there are many factors at play that can affect email rates. In terms of bounce rates, here are some of the most common causes of email bounce rates:
Invalid email addresses – This is the most common cause of hard bounces. It can happen if you have typos in your email list or if you collect email addresses from untrusted sources.