3 key reasons why you should consider incorporating sustainability into your marketing strategy
Posted: Wed Dec 18, 2024 7:04 am
To many, sustainability may seem like a receding trend. Being environmentally conscious can help change the trajectory of our planet’s climate crisis and other critical issues.
Consumers are doing their part to reduce, reuse and recycle. But what about brands and local businesses? What are they doing to help maintain the health of our planet and the environment?
Participating in sustainable marketing strategies job function or professional person and industry email list is one way brands can contribute to our environment.
What is sustainable marketing?
Also known as green marketing, sustainable marketing involves selling products and services by demonstrating their environmental benefits, practices, and efforts.
For example, a company that makes reusable coffee pods might use a sustainable marketing strategy to highlight the resulting significant reduction in landfill plastic.
Consumers are doing their part to reduce, reuse and recycle. But what about brands and local businesses? What are they doing to help maintain the health of our planet and the environment?
Participating in sustainable marketing strategies job function or professional person and industry email list is one way brands can contribute to our environment.
What is sustainable marketing?
Also known as green marketing, sustainable marketing involves selling products and services by demonstrating their environmental benefits, practices, and efforts.
For example, a company that makes reusable coffee pods might use a sustainable marketing strategy to highlight the resulting significant reduction in landfill plastic.