particularly in regard to email marketing services.
Posted: Tue Dec 03, 2024 10:42 am
The jury is still out on whether TikTok or Instagram is to blame for this attention span deficit. What we do know is that your email’s copy has to grab readers’ attention right away. Otherwise, you’ll lose out on a ton of potential clicks.
You can boost your copy’s effectiveness by A/B testing its:
Headers – The first line of copy in your email must capture readers’ attention uk business email list or they won’t spend a second longer scanning the page.
Length – Shorter copy may bode better for audiences with short attention spans. Make sure of your offer and guides readers to your CTA.
Tone – The tone of your copy needs to resonate with your target audience to get them engaged. Whether your brand is friendly or authoritative, studies have shown that using positive language improves email engagement.4
Email A/B Testing: Blending the Art and Science of Email Marketing
As you can see, A/B testing is a straightforward process—it’s also an ongoing and time-consuming one. We’ve only outlined a few of the factors you can put to the test with this process. You can also A/B test different send times, testimonials, layouts, and more.
As you compile more data about your audience’s preferences, you’ll become an expert at delivering them emails they love. And you’ll know statistically what yields the most success. In that sense, you can consider yourself a data-driven Don Draper of the 21st century.
If you’re looking for more support to maximize the effectiveness of your email campaign—or your great marketing strategy—we can help. Looking for further assistance with SMS compliance or SMS marketing? Our digital marketing agency has the expertise and tools needed to optimize your marketing efforts and expand your reach.
You can boost your copy’s effectiveness by A/B testing its:
Headers – The first line of copy in your email must capture readers’ attention uk business email list or they won’t spend a second longer scanning the page.
Length – Shorter copy may bode better for audiences with short attention spans. Make sure of your offer and guides readers to your CTA.
Tone – The tone of your copy needs to resonate with your target audience to get them engaged. Whether your brand is friendly or authoritative, studies have shown that using positive language improves email engagement.4
Email A/B Testing: Blending the Art and Science of Email Marketing
As you can see, A/B testing is a straightforward process—it’s also an ongoing and time-consuming one. We’ve only outlined a few of the factors you can put to the test with this process. You can also A/B test different send times, testimonials, layouts, and more.
As you compile more data about your audience’s preferences, you’ll become an expert at delivering them emails they love. And you’ll know statistically what yields the most success. In that sense, you can consider yourself a data-driven Don Draper of the 21st century.
If you’re looking for more support to maximize the effectiveness of your email campaign—or your great marketing strategy—we can help. Looking for further assistance with SMS compliance or SMS marketing? Our digital marketing agency has the expertise and tools needed to optimize your marketing efforts and expand your reach.