Advertising formats on OTT platforms
Posted: Wed Dec 18, 2024 6:46 am
There are different types of OTT platforms. Let's look at a list of the most interesting ones:
Type Name of platforms
Musical Spotify, Apple Music, Yandex.Music, VK Music
Gaming Twitch, YouTube
Video, cinema Netflix, Kinopoisk, More.TV, Okko, Ivi.ru, PREMIER, VK Play
Often, such services demonstrate their own formats. For example, displaying advertising content after pressing pause in a video or the appearance of chatbot messages on the Twitch platform.
An example of an advertising message with a link and email data /or promo code in a general chat with a certain time interval on the Twitch streaming platform
In addition, product placement is used, when the brand's product is periodically present in the video frame. Also, voice integration or a classic banner placed throughout the broadcast at the bottom or side of the screen.
Classic banner advertising remains the main tool of other platforms as well.
Next, let's look at the advertising inserts that are found on different OTT platforms.
An example of a banner ad on the website of the streaming service Kinopoisk
Netflix includes commercials at the beginning and middle of playback, providing visibility at key moments in the content's delivery.
An example of a video insert in a stream on the Netflix streaming serviceAn example of a video insert before starting to watch a video on the YouTube streaming service
On music OTT platforms, the audio format of advertising is the most common. With a limited budget, this form of promotion can attract more potential customers. Considering that users mostly listen to audio content while performing other tasks, this format is becoming increasingly popular.
Audio advertising is useful for both large brands and small companies. With the help of a video, you can tell about a product and invite them to visit a website, use an application, come to an office or store. This will be a good addition to other promotion methods where there is already an interested audience.
Type Name of platforms
Musical Spotify, Apple Music, Yandex.Music, VK Music
Gaming Twitch, YouTube
Video, cinema Netflix, Kinopoisk, More.TV, Okko, Ivi.ru, PREMIER, VK Play
Often, such services demonstrate their own formats. For example, displaying advertising content after pressing pause in a video or the appearance of chatbot messages on the Twitch platform.
An example of an advertising message with a link and email data /or promo code in a general chat with a certain time interval on the Twitch streaming platform
In addition, product placement is used, when the brand's product is periodically present in the video frame. Also, voice integration or a classic banner placed throughout the broadcast at the bottom or side of the screen.
Classic banner advertising remains the main tool of other platforms as well.
Next, let's look at the advertising inserts that are found on different OTT platforms.
An example of a banner ad on the website of the streaming service Kinopoisk
Netflix includes commercials at the beginning and middle of playback, providing visibility at key moments in the content's delivery.
An example of a video insert in a stream on the Netflix streaming serviceAn example of a video insert before starting to watch a video on the YouTube streaming service
On music OTT platforms, the audio format of advertising is the most common. With a limited budget, this form of promotion can attract more potential customers. Considering that users mostly listen to audio content while performing other tasks, this format is becoming increasingly popular.
Audio advertising is useful for both large brands and small companies. With the help of a video, you can tell about a product and invite them to visit a website, use an application, come to an office or store. This will be a good addition to other promotion methods where there is already an interested audience.