The design should encourage purchase
Posted: Wed Dec 18, 2024 6:32 am
The website design should set the potential buyer up for a deal. Here's how it manifests itself:
1) Firstly, the design places accents, focuses the user's attention on the most significant selling points. The entire visual structure of a good web design leads the user's gaze to the target action button. To do this, we use contrasting colors, play with sizes, use pointers - regular arrows or models' glances.
2) Secondly, design allows you to create a trustworthy atmosphere. The buyer's trust in the company is based on many small details, a significant part of which relates specifically to the visual design of the site. The color scheme, geometric shapes and fonts that correspond to the product and the company's message tacitly inform the user that the brand really does share values close to his or hers.
In turn, violations of compositional integrity and sloppiness in execution inform the user about a certain negligence that is thriving in the company, that is, they negatively affect his purchasing decision.
If the design does not manage the user's attention to increase conversion and does not create the right atmosphere for buying, then it is a bad design. No artistic refinements will save it.
5. Coordination must be systematic
A common situation is when the Customer doesn't like a lot about the design and asks for a number of significant edits. The designer is not interested in them, as they require a lot of time. A conflict of interests arises: the Customer does not want to pay extra for edits because he believes that the designer is correcting his own mistakes, and the designer does not want to waste time because he considers the Customer's edits to be unfounded. A particularly dramatic situation occurs when edits concern many pages, i.e. a large amount of work is generated.
We usually manage to avoid such situations thanks to a competent uk number for whatsapp approach to approvals.
First, we develop the main page, running it through a series of iterations:
And then we develop internal pages in a single style with the design option for the main page chosen by the Customer.
Design approvals must be well thought out and orderly.
6. The design may require revisions over time.
Website design is not a “Mona Lisa” that remains flawless forever. Web design is good as long as it matches the spirit of the times and helps increase conversion. If you look at our cases and compare the design layouts provided in them with the current state of the sites, you will see that some of them have changed.
Sometimes these are small, seemingly insignificant changes. Such edits are made as part of the technical support service , based on data from web analytics. For example, over time, we may see that a section of the site that occupies a prominent place is rarely clicked. Accordingly, it would be wiser to give up this "bread and butter" to a more popular section.
However, you need to be careful with edits. First, they must be justified (read the article on this topic). Second, they are made by professionals. Sometimes you can’t just delete or rearrange some blocks on the site without breaking the composition - it is important to consider the concepts of balance, the visual weight of web elements. An amateur who has taken up design does not notice his mistakes. But users who do not understand anything about design confidently notice that “something is wrong” with the site.
1) Firstly, the design places accents, focuses the user's attention on the most significant selling points. The entire visual structure of a good web design leads the user's gaze to the target action button. To do this, we use contrasting colors, play with sizes, use pointers - regular arrows or models' glances.
2) Secondly, design allows you to create a trustworthy atmosphere. The buyer's trust in the company is based on many small details, a significant part of which relates specifically to the visual design of the site. The color scheme, geometric shapes and fonts that correspond to the product and the company's message tacitly inform the user that the brand really does share values close to his or hers.
In turn, violations of compositional integrity and sloppiness in execution inform the user about a certain negligence that is thriving in the company, that is, they negatively affect his purchasing decision.
If the design does not manage the user's attention to increase conversion and does not create the right atmosphere for buying, then it is a bad design. No artistic refinements will save it.
5. Coordination must be systematic
A common situation is when the Customer doesn't like a lot about the design and asks for a number of significant edits. The designer is not interested in them, as they require a lot of time. A conflict of interests arises: the Customer does not want to pay extra for edits because he believes that the designer is correcting his own mistakes, and the designer does not want to waste time because he considers the Customer's edits to be unfounded. A particularly dramatic situation occurs when edits concern many pages, i.e. a large amount of work is generated.
We usually manage to avoid such situations thanks to a competent uk number for whatsapp approach to approvals.
First, we develop the main page, running it through a series of iterations:
And then we develop internal pages in a single style with the design option for the main page chosen by the Customer.
Design approvals must be well thought out and orderly.
6. The design may require revisions over time.
Website design is not a “Mona Lisa” that remains flawless forever. Web design is good as long as it matches the spirit of the times and helps increase conversion. If you look at our cases and compare the design layouts provided in them with the current state of the sites, you will see that some of them have changed.
Sometimes these are small, seemingly insignificant changes. Such edits are made as part of the technical support service , based on data from web analytics. For example, over time, we may see that a section of the site that occupies a prominent place is rarely clicked. Accordingly, it would be wiser to give up this "bread and butter" to a more popular section.
However, you need to be careful with edits. First, they must be justified (read the article on this topic). Second, they are made by professionals. Sometimes you can’t just delete or rearrange some blocks on the site without breaking the composition - it is important to consider the concepts of balance, the visual weight of web elements. An amateur who has taken up design does not notice his mistakes. But users who do not understand anything about design confidently notice that “something is wrong” with the site.