The second solution is to work on different keywords to cell phone number list try to position yourself on less demanding requests. Here again, several options:
· Work on secondary keywords, less popular but also less competitive (“home insurance”, “housing insurance”);
· Work on long tail keywords, which are more precise and less requested, but likely to attract better qualified traffic - for example by adding a city or by adding the name of your company to the search ("Maaf home insurance").
Finally, a third solution aims to develop the reputation of its website by deploying a long-term content marketing strategy and playing on the different levers of multi-channel distribution, in order to accentuate its presence on the web and engage its customers more effectively.
In return, it will not necessarily be easier to work on the main keyword "home insurance", but its use will result in more qualified clicks - which can prove more profitable for an AdWords strategy: fewer clicks but better valued, with a higher conversion rate, for a better ROI.
