The aim is to promote the brand values and the company's identity and corporate image among its own employees.
Because, if you have valued collaborators who are involved with the company's philosophy, they will be able to provide better value to customer service, which is precisely the ultimate goal.
At the same time, the application of internal marketing enables the opening of a communication channel between management and its subordinates, so that they are kept informed of new business projects, activities and, ultimately, of all those aspects that concern them.
Viral marketing
Viral marketing consists of the application of a series of techniques that make use of Internet media , such as social networks (among others), to create interest in consumers for a product.
In this way, the sales of products/services or the positioning of a brand can be increased, thanks to the exponential or viral spread of the message among interested parties.
Due to their ease and speed, social networks represent an excellent channel for this type of marketing.
Going viral can be planned with a series of strategies and actions , or it can occur hotmail email list accidentally from a circular video uploaded on the Internet by some user that becomes popular from one moment to the next.
The main characteristic of this modality is that it has a low cost or budget, but generates a high impact.
Digital marketing
The concept of digital marketing may seem very clear, but at the same time it is very subjective, as it involves a set of activities that a company (or person) executes online with the aim of attracting new business, creating relationships and developing a brand identity.
The concept of digital marketing emerged in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell, among others).
Among its main strategies are SEO , Marketing and Content Marketing.
It is important to highlight that digital marketing is a complement to traditional marketing, not a substitute.
Content marketing is the process of publishing relevant and valuable materials and information , in order to attract, convert and delight an audience.
This marketing model has gained enormous relevance in recent years. After perceiving the need and importance of generating content that is capable of educating their consumers, companies began to adopt this Inbound Marketing tactic.
