One of the priorities of every business is to increase sales, which is why for many companies the focus on gaining new customers is essential.
However, sales can be increased without the need for new customers. With a good marketing strategy , you can work with the customers you already have, whether they are active or inactive, and thus increase your business's income.
This is why having a database of your customers or leads is latvia email list 228875 contact leads essential. There is very important data that can help you improve your results. Knowing what your customers need and how you can offer it to them will allow you to reach them more easily.
With a good database, it is possible to improve the results of any business. Do you want to know more about the topic? Stay with me!
What is a database?
A database is the set of information that arises with the need to store data for later use.
In your database you can record and store all kinds of relevant information about your client. This way you can use this data whenever you want to personalize a sale or find out what your client needs to optimize and speed up their buying and selling process .
To know the best way to create a database for your business, you must first know what types of databases exist. This way, you can choose which one will best allow you to achieve your goals.
What types of databases exist?
There are several types of databases, which can be classified in different ways. Below we will look at the main ones.
According to its flexibility of modification
Dynamic databases
These are those where data can be updated or even modified. Most can be updated in real time.
Static databases
They are query databases whose data cannot be modified .
According to its form of organization
Hierarchical databases
Hierarchical databases are those organized in the form of an inverted tree. They store information in the form of records within a hierarchical structure , which is where their name comes from.
Each record in this "tree" is called a node. Nodes are records that contain some information of interest and from the root node the other descendant nodes are linked: parents and children. Each parent node can have several child nodes, but each child node can only have one parent node.
