Google does not penalize websites with duplicate content; it simply filters out duplicate results to create a better experience and meet search intent.
Google knows that users don’t want to see the same paraguay phone number library content multiple times. If a user doesn’t find what they want on the first visit, the content on the second, third, and fourth listings will be different!
Google actively tries to find the best source of content so that it can display that page and create a positive experience for users. This prevents users from clicking on original sources or incorrectly crediting a source that belongs to someone else.
When Do I Use a Canonical URL?
If you have a website that is part of a franchise or national organization, then you can share notices, press releases, and even blog content that is published on the main national website. Instead of just linking to the original content and hoping visitors click through to the site, you can publish the content on your own site. This is duplicate content that needs a standard tag. You can use a standard URL to direct search crawlers to the original post so it doesn’t appear that you are copying the page.
When You Synthesize Blog Content
One of your marketing strategies may include sharing your existing content on other websites. Blog syndication helps you increase your brand awareness and reach when getting content for publisher pages. Syndicated content, however, means that your words are now spread across multiple pages across the internet. Without canonical URLs, search crawlers may not know which content comes first and what to prioritize. Fortunately, many blogs that syndicate content know how to create a canonical URL so they don’t compromise the SEO or search authority of the brands they work with.
