To do this, it is essential to analyze, understand and assess their attitudes and behavior.
The human mind has no limits, it is true, but it is also a reality that trying to understand it has been an ancient task that has managed to provide us with some study methods that provide us with certain tools that, when put into practice, allow us to understand a little about the mentality of each person.
One way to make our users' experience on our website truly enjoyable must come from a study of some opinions, behaviors or, why not? Both.
Some of these tests to study the things that users comment or consider about a topic are: card sorting tests , which reveal the classification of some articles on the web, giving us the possibility of, for example, organizing our navigation menu.
In addition, tools such as interviews, focus groups and surveys are very useful when evaluating users' needs and ideas.
Platforms such as optimalworkshop and uxline allow you to perform any of these tests in an interactive and efficient way.
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Testing the design:
This is successfully achieved by conducting user studies and tests.
Conducting a study of our users with some of the evaluation tools on the web allows us to fully develop our design. Some of the most common methods are:
Usability studies in laboratories
ethnographic field studies
creating a participatory design
proof of concepts
desirability studies
click analysis, A/B testing
UX studies
intercept surveys.
After analyzing the results of any of these tests, you will be able to gmx email list determine the aspects to improve, the faults to eliminate, and the content you will keep on your website .
Finally, it is necessary that when you complete any of these research processes, you go back to the beginning and put it into practice again, so you can point out any existing flaws and improve them as many times as necessary.
Business Cases
As you can understand, the number of companies that have optimized their websites after having used a UX study on their structures is incredibly huge.
Notable examples include:
Virgin America
The American airline Virgin America has managed to create interfaces in which its users can feel more comfortable when browsing its site and, above all, booking low-cost flights, an aspect that previously seemed a bit crude or hostile.
By placing simpler sections and placing the information that had the greatest impact on their clients at the top.
