Now why use Google Marketing Platform?
Posted: Wed Dec 18, 2024 6:04 am
Middle part of the funnel
Here are the segmentation order lines; based on behavior.
It has a slightly more specific segmentation and seeks to define existing audience lists more precisely.
This strategy aims to discover new audiences, especially those that are similar to the target audience, for the development of the advertising campaign.
For this order line it is suggested:
-Invest a bid of $1.50 to $2.50 in order to gain impressions. In case you cannot spend the daily budget, make sure to increase the bid.
-Create a frequency limit of one impression per day, depending on what your budget is.
3. Bottom of the funnel
At this stage, the order line uses remarketing to target users who have already visited the advertiser's website.
This strategy is beneficial for reaching customers who are further along in the sales funnel.
Remarketing also seeks to gain the loyalty of people interested in your business.
For this order line it is recommended:
-To ensure that you get valuable impressions, it is important that your line item has high bids.
-Set a high or unlimited frequency cap, where you get an estimate of 10 impressions per hour.
Conclusion
Google Marketing Platform is an innovative platform that aims to improve yahoo email list the experience of both users and advertisers, achieving safe and fast marketing.
This digital marketing and communication platform is aimed at small and large companies. Its aim is to provide them with the possibility of achieving satisfactory results in their advertising campaigns.
It arises from the integration of DoubleClick advertising products and Google Analytics 360 Suites, whose tools are merged into a single platform, making them easier to use.
-Guarantees its clients' privacy and allows them to manage their data and personal information.
-Facilitates control over investment.
-It provides greater insight and understanding of the audience we are targeting.
-Allows for planning, measurement and optimization of digital media purchases.
-It offers marketers the ability to monitor results, create and activate audiences, all using a single platform.
Here are the segmentation order lines; based on behavior.
It has a slightly more specific segmentation and seeks to define existing audience lists more precisely.
This strategy aims to discover new audiences, especially those that are similar to the target audience, for the development of the advertising campaign.
For this order line it is suggested:
-Invest a bid of $1.50 to $2.50 in order to gain impressions. In case you cannot spend the daily budget, make sure to increase the bid.
-Create a frequency limit of one impression per day, depending on what your budget is.
3. Bottom of the funnel
At this stage, the order line uses remarketing to target users who have already visited the advertiser's website.
This strategy is beneficial for reaching customers who are further along in the sales funnel.
Remarketing also seeks to gain the loyalty of people interested in your business.
For this order line it is recommended:
-To ensure that you get valuable impressions, it is important that your line item has high bids.
-Set a high or unlimited frequency cap, where you get an estimate of 10 impressions per hour.
Conclusion
Google Marketing Platform is an innovative platform that aims to improve yahoo email list the experience of both users and advertisers, achieving safe and fast marketing.
This digital marketing and communication platform is aimed at small and large companies. Its aim is to provide them with the possibility of achieving satisfactory results in their advertising campaigns.
It arises from the integration of DoubleClick advertising products and Google Analytics 360 Suites, whose tools are merged into a single platform, making them easier to use.
-Guarantees its clients' privacy and allows them to manage their data and personal information.
-Facilitates control over investment.
-It provides greater insight and understanding of the audience we are targeting.
-Allows for planning, measurement and optimization of digital media purchases.
-It offers marketers the ability to monitor results, create and activate audiences, all using a single platform.