Unfortunately, with more active customers comes more competition, so you need to find new ways to take your holiday marketing to the next level to stand out.
Fortunately, there are several ways to improve your holiday marketing to boost sales. Ready to succeed during the busiest time of the year? Check out these ideas to improve your holiday marketing.
1. Improve customer experience
Customer service is crucial during the holidays, and you can use your marketing mobile number list skills to improve customer service during the season and the rest of the year. For example, you can improve the experience by reducing the stress customers may feel during the holidays.
How you improve your customers' experience may depend on the type of business you operate. For example, local businesses can improve their in-person sales experience by having more customer service associates available.
Meanwhile, online companies could produce more content during the holidays to facilitate shopping.
2. Start early
Always start your holiday marketing early. You should start planning your holiday marketing strategy as early as possible to help you create the most comprehensive plan and goals.
Most people think about gifts in early November, when the holiday season begins. So, you need to work early on your seasonal marketing campaigns to generate interest.
Your holiday marketing campaigns should launch before November to help early shoppers find gifts for friends and family without stress.
3. Use email marketing
Email marketing is one of the highest converting strategies available to businesses. Because you collect data from your own customers through your website, and they must allow you to contact them, email marketing allows you to target customers who actually want to hear from your company.
As a result, it's more effective than intrusive ads that customers have been trained to ignore, and allows you to remind potential customers of all the great holiday deals you have going on.
4. Use retargeting
Retargeting customers who have already visited your website or specific product pages can help you convert them.
Customers are more likely to make a purchase after at least two or three interactions with a brand, so while your website may not convert the first time, it has a greater chance of improving conversion rates the second time your audience visits your site.
There are several ways to retarget customers, including social media and Google Ads, but what works best for you will depend on your skills and where your customers spend their time online.
5. Show Christmas spirit
It's cheaper to reuse ads over several months, but during the holidays, your ads and marketing materials should be more festive to attract customers.
The holidays are the perfect time to make some changes to your website and social media content to make it more appealing and showcase your unique brand identity. You can add a banner on the homepage or pop-ups to your site with exclusive holiday deals and promotions.
Additionally, you can highlight products that would make good gifts. Depending on your business, not everything you sell makes a good holiday gift.
For example, if you sell personal hygiene products, it's unlikely that someone would want to buy their loved one deodorant for the holidays. However, in this example, you could promote travel-sized personal hygiene products, such as body washes or any smaller products that can double as stocking stuffers.
6. Review last year's campaigns
If you participated in holiday marketing last year, you should always review it before you begin planning. Data used from previous campaigns can help you make more informed decisions about where to spend your budget and what types of content, ads, and emails perform best.
Additionally, you should always review your campaigns while they are ongoing to ensure you can make changes to improve conversion rates and increase engagement.
7. Prepare for more traffic
Since your website is a valuable marketing and sales tool, it needs to perform well during the holidays. Unfortunately, an influx of traffic can cause websites to crash or slow down, affecting the website’s overall user experience (UX).
If your website can't handle more traffic and slows down, you'll lose customers quickly. Remember, users may be on their phones or desktop computers and don't want to wait for your website to load.
If you offer similar products to another company, you could easily lose holiday shoppers with poor website performance.
If you're not sure whether your website can handle the influx of traffic, you can work with a developer to help make your website faster.
8. Segment audiences
When using email marketing or audience targeting, it's important to organize your audience into categories based on factors like recently viewed products, demographics, and actions they've taken on your site.
Segmenting your audience can help you convert more customers by offering a more personalized experience. Of course, how you decide to divide your customers depends on your business, but the easiest way is to segment customers based on the date they made a purchase or viewed a product.
