These users will be able to see your ad at the precise moment when it can generate the greatest impact, thus making your ad more effective.
Platforms that function as intermediaries
There are different platforms that serve as intermediaries between media buyers (demand aggregators) and space sellers (supply aggregators), including:
Ad Exchanges or Marketplaces, where digital auctions take place.
Demand Side Platforms manage to optimize prices through large amounts of user data (Big Data).
Data Partners provides this data.
Trading Desk , they work for the advertiser in the auctions.
Sell Side Platforms , maximizing advertising spaces for the media.
Making the process clearer, we could analyze the following case:
A brand wants to advertise its products only to women between 20 and 25 years of age, who have visited its website without making any purchases.
So what this brand could do is hire a media agency.
This agency will choose which other websites should display its brand's advertising, with gambling email list the intention of capturing the interest of that target.
After this, automatic bidding takes place in real time.
That is, when a potential buyer enters one of these websites, an auction begins between all the brands interested in advertising during her visit.
This way, the brand that wins the bid will be the first to advertise and the others will be in line, according to the amount they bid.
What will happen then is that the user will be browsing any website and will see advertising related to both their interests and the searches they have recently made on the website of the brand they like.
Talking a little about the concept, it is said to be “ Real Time ” because the print is offered to all buyers at the same time. And it is said to be “Bidding ” because it is based on an auction or bidding system.
Now, programmatic advertising and real-time buying (RTB) are two different concepts that are closely linked in achieving the same goal.
We are talking about optimizing the ROI of our online advertising campaigns.
One of the keys to programmatic advertising is that it seeks to purchase audiences , while Real Time Bidding seeks to purchase advertising instantly or in real time.
This is done based on the information in the user's profile, so the advertiser can decide whether or not to bid on that impression.
