Not all customer issues occur during normal business hours.
What happens if a customer has a situation in the country email list middle of the night and needs to contact your team to get an answer? The customer is either left waiting for a response or unable to contact your team until the morning. Neither of these situations makes for a positive customer service experience.

It’s important to consider that not all of your customers have access to the same devices. One customer might prefer to look up information on their phone, while others turn to their desktop or laptop.